News Report
September 01, 2022

Luxury fashion brand Hermes to enter the metaverse, plans to release NFTs

hermes nft
Hermes storefront

Luxury brand Hermes is joining the Web3 fashion movement. The company plans to launch virtual clothing, NFTs, and cryptocurrency and host metaverse fashion shows. The news comes after the Parisian fashion label filed a trademark application on August 26.

Hermes’s filing with the United States Patent and Trademark Office was shared by trademark attorney Michael Kondoudis.

Hermes’s metaverse plans to develop downloadable computer software for managing NFTs and cryptocurrencies. The company plans to establish a virtual retail store and host fashion shows and exhibitions using AR and mixed reality technology, NFT marketplace. The brand also plans to provide financial services through virtual currencies and organize fundraising and financial sponsorship relating to virtual products.

Several months ago, Hermès filed a lawsuit against digital artist Mason Rothschild, who created MetaBirkin NFTs. MetaBirkin digital bags resemble Hermès’s signature Birkin bags, which sold for up to $45,000, with total sales of over $1 million. The lawsuit could be one of the reasons Hermès is entering the Web3 world, as now the brand will have protection in the metaverse.

The conflict between Hermès and Rothschild was one of the most talked about disputes in the NFT industry. Rothschild publicly disagreed with the fashion label’s accusations of copyright and wrote in a letter that his art and NFTs are “a playful abstraction of an existing fashion-culture landmark.”

Fashion is one of the most active industries in the metaverse. Prada, Gucci, and Balenciaga have already dropped several exclusive NFT collections. Nike, famous for its virtual sneakers, has already made $185 million in NFT-related sales. Other fashion brands that made several million from NFTs in revenue are Dolce & Gabbana, Tiffany (jewelry), Gucci, and Adidas. NFTs will also be a part of New York Fashion Week

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

More articles
Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

Hot Stories
Join Our Newsletter.
Latest News

From Ripple to The Big Green DAO: How Cryptocurrency Projects Contribute to Charity

Let's explore initiatives harnessing the potential of digital currencies for charitable causes.

Know More

AlphaFold 3, Med-Gemini, and others: The Way AI Transforms Healthcare in 2024

AI manifests in various ways in healthcare, from uncovering new genetic correlations to empowering robotic surgical systems ...

Know More
Read More
Read more
Lumoz Unveils esMOZ Airdrop Details And Opens Inquiry, Rewarding Community With 1B Tokens
News Report Technology
Lumoz Unveils esMOZ Airdrop Details And Opens Inquiry, Rewarding Community With 1B Tokens
November 5, 2024
Gate.io Sets New Record For Total Trading Volume In Q3 2024 As Its User Base Surpasses 17M
News Report Technology
Gate.io Sets New Record For Total Trading Volume In Q3 2024 As Its User Base Surpasses 17M
November 5, 2024
Kamino Finance Launches New Jito Market In Kamino Lend To Accelerate JitoSOL Growth
News Report Technology
Kamino Finance Launches New Jito Market In Kamino Lend To Accelerate JitoSOL Growth
November 5, 2024
Arcium Acquires Core Technology And Team From Inpher To Enhance Network Performance And Capabilities
Business News Report Technology
Arcium Acquires Core Technology And Team From Inpher To Enhance Network Performance And Capabilities
November 4, 2024