Hublot builds the world’s biggest virtual stadium in the metaverse for FIFA World Cup 2022

In Brief

Hublot partners with MEIS to create a 90,000-spectator stadium in the Spatial metaverse just in time for the FIFA World Cup Qatar 2022.

The stadium is shaped like the recently-released Big Bang e-watch and is built to be a hybrid space for sports, art, and digital events.

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metaverse stadium

Swiss watchmaker Hublot is entering the metaverse just in time for the FIFA World Cup. The brand revealed the world’s biggest virtual stadium, “Hublot Loves Football Metaverse Stadium.” Hublot, owned by the LVMH group, is the World Cup’s official sponsor and timekeeper. 

The virtual football stadium was created in the Spatial metaverse and designed by architecture studio MEIS, who also designed other stadiums like the stadium, Everton FC, and Roma Stadium.

The 360-degree virtual stadium will showcase audiovisuals from the Hublot Loves Football campaign connected to the World Cup and feature players, including the French star Kylian Mbappe. 

“Continuing our legacy as the trusted timekeeper of world football, this initiative allows us to place a timestamp in metaverse history when the intersection of luxury, fashion, sport, and virtual worlds is beginning to take off,”

said Hublot CEO Ricardo Guadalupe.

The stadium’s design is inspired by the silhouette of Hublot’s Big Bang e-watch. The total capacity for virtual spectators is 90,000; therefore, Hublot Loves Football Metaverse Stadium achieves the title of the biggest stadium in the virtual world. In comparison, Manchester City’s Etihad Stadium (the first football stadium in the metaverse) can host 55,000 spectators.

Users can access the stadium via mobile or desktop apps and the Oculus VR headset. Hublot chose to work with Spatial due to its compatibility with VR and other devices. 

Spatial is the Web3 choice for the world’s top luxury brands in the metaverse, with over 4 million minutes spent in the virtual world every week. Apart from athletes, Hublot Loves Football Metaverse Stadium wants to attract artists and celebrities for users to enjoy in the future. 

As part of the campaign, VR experiences that grant access to the stadium will be present at Hublot Boutiques in luxury shopping malls in Doha, Singapore, and Kuala Lumpur during the World Cup. 

In a similar fashion, tech company BeFootball launched SuperPlayer, a VR football game that is organizing the first immersive World Cup tournament. It plans to award users $3,000 in prizes.

Last week, Visa partnered with to auction World Cup-themed NFTs, with proceeds going to the charity Street Child United. Also, fans can create their own NFTs at the FIFA Fan Fest in Doha, Qatar.

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Agne Cimermanaite

Agne is a journalist and writer with a background in literature, culture, and arts. She entered the Web3 space in 2021 and began writing about cryptocurrency and NFTs. Agne is passionate about technology and storytelling and is always on the lookout for exciting stories.

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