English premier league files crypto and NFT trademarks
The English Premier League, one of the world’s largest and most viewed sporting tournaments, has recently announced that it has filed two NFT and cryptocurrency trademarks in the U.S. This is most likely a sign that the popular football league is ready to expand its branding ventures into the digital art scene.
These trademarks were filed and registered with the United States Patent and Trademark Office (USPTO) last week. The announcement was made on June 6 by licensed trademark attorney Michael Kondoudis in the form of a tweet.
With nearly 20 teams competing in the mega sporting event, the tweet stated that the Premier League had filed for Trademarks for Digital Asset Trading, NFTs, Digital Tokens, Cryptocurrencies, Collectibles, Virtual Clothing (including sports gear and footwear), Financial and Crypto Services.
The filed trademarks pertain to the trademarked use of the league’s name, logo, and emblem in the United States. When the trademarks are granted, it will cover the emblem of a “lion wearing a crown in three-quarter view” as well as another logo which has a “loving cup trophy” that is decorated with a crown on top and has lions on each handle.
This is a major move from the English Premier League. This is because the trademarks that are filed for would be expansive in their scope. They would cover the sale and creation of all digital assets, cryptocurrencies, NFTs, virtual apparel, and media files that are associated with the premier league. It could be a powerful expansion into the digital branding space as it would also cover the use of the trademarks pertaining to the premier league in “virtual reality, augmented reality, and mixed reality software.
The filing for these trademarks and digital licenses could also spell the first steps of the English Premier League to expand itself into the Metaverse. Several brands have recently entered the metaverse and are providing consumers with a variety of benefits such as activities, unique experiences, exclusive access to clubs, vacation chances, and so on. Collectibles have always been popular among sports fans, and their reach is projected to expand even further with their digitization.
Read related posts:
- Apple’s ‘RealityOS’ name for possible VR headset appears in mystery trademark application
- Mastercard Filed 15 NFT Trademarks
- Kanye West changed his mind and is now hopping on the NFT bandwagon
Disclaimer
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.
About The Author
Amogh is a content writer with a burning passion for writing, communication, technology, computer science, and storytelling. He published his first poetry book in 2021 and loves using the power of words to narrate a story or convey a thought.
More articles
Amogh is a content writer with a burning passion for writing, communication, technology, computer science, and storytelling. He published his first poetry book in 2021 and loves using the power of words to narrate a story or convey a thought.
