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Cryptocurrency exchange KuCoin has partnered with NFT Metaverse Ertha to create an immersive virtual office that comes out on July 28. This marks KuCoin’s next step in moving towards the Metaverse, which the platform entered last year after launching the Metaverse Trading Board. KuCoin aims to become the most Metaverse-friendly crypto exchange in the industry.
KuCoin is the first real-world company integrated into the Ertha Metaverse, which is currently in the beta phase. The partnership will allow Ertha’s players to enter the state-of-the-art KuCoin office, where they can explore live market charts and trade cryptocurrency in the Metaverse.
Ertha consists of 360,000 plots of land as NFTs and encourages users to generate lifetime revenue by owning land and driving new economies and governments. In addition, the Metaverse has recently released a character creation tool for users to create their own Metavese identities.
KuCoin also announced a promotion for Ertha’s NFTs with code KUCOIN30, giving a 30% discount on purchases.
The crypto platform is ranked sixth among the top cryptocurrency exchanges, with over 20 million users worldwide, almost a billion total trades, and over $1.2 billion in trading volume.
Yesterday, KuCoin raised a $10 million strategic investment from the global quantitative trading firm SIG (Susquehanna International Group). The company aims to use the funds to improve infrastructure and product lineup and expand and hire more professionals. KuCoin and SIG will also support crypto startups, especially the ones built on the KCC chain.
“KuCoin has been through a few crypto cycles, and we are committed to building no matter what. We are delighted to announce that we have found another partner with the same vision and values. The support of SIG will solidify our leading role as a centralized exchange and facilitate our ecosystem expansion in the decentralized Web 3.0 world,” said Johnny Lyu, the CEO of KuCoin.
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