News Report Technology
November 16, 2023

Adobe Open to Talks Amid EU Antitrust Concerns Over $20B Figma Deal

In a climate of heightened global scrutiny on big tech acquisitions, Adobe — the company behind Photoshop, is gearing up for an anticipated antitrust warning from the European Union (EU) regarding its ambitious $20 billion bid for the cloud-based designer platform Figma, as reported by Reuters.

Chief counsel for Adobe, Dana Rao, confirmed in an interview on Wednesday that the company is prepared for a statement of objections from the European Commission, signaling regulatory concerns surrounding the acquisition. This development aligns with the broader trend of regulatory authorities worldwide scrutinizing tech acquisitions that could bolster the market dominance of major players or impact potential start-up rivals.

“We are expecting a statement of objections from the European Commission,” Rao acknowledged, affirming details from a Reuters report on Tuesday. Despite the impending regulatory hurdles, Rao expressed Adobe’s willingness to engage in discussions and propose remedies to address any concerns, emphasizing their strong desire to see the deal through to completion.

Rao clarified that the specifics of any proposed remedies would hinge on the contents of the European Commission’s forthcoming document. This document is expected to delve into the concerns that prompted the EU competition enforcer to launch a full-scale investigation back in August. Rao noted that without a clear understanding of the objections raised, formulating an effective solution remains a challenge.

“We will be designing a solution without knowing what the problem is,” Rao asserted, highlighting the proactive stance of Adobe in seeking resolution. The anticipated statement of objections is likely to either introduce new worries or clarify existing concerns surrounding the high-stakes acquisition.

Crucially, Rao underscored that Adobe does not consider Figma a significant competitor.

He pointed out that the only product pertinent to this discussion is Adobe XD, a design tool for web and mobile applications. Rao revealed that Adobe XD, as a standalone app, has faced financial setbacks, registering a loss of $25 million over the last three years and employing only five full-time staff.

In the face of regulatory challenges, Adobe remains vigilant and aims to move ahead in its deal to acquire Figma, a move that could reshape the landscape of cloud-based design platforms. The outcome will be closely watched not only by industry stakeholders but also by observers gauging the evolving dynamics of regulatory oversight on major tech acquisitions.

Adobe’s Recent Generative AI Push

The firm has recently announced Project Primrose unveiling an interactive dress adorned in sparkly silver that leverages generative AI to dynamically alter its fabric pattern, colors, and style in real time. Despite some imperfections in the prototype, the dress marks a noteworthy stride in the realm of futuristic fashion.

At the core of Adobe’s Project Primrose is the ambition to craft a “wearable, versatile, and easily adjustable” garment, specifically designed to meet the requirements of content creators and designers in the early stages of fashion conceptualization.

A few months ago, SaaS content publishing and marketing platform Issuu unveiled the launch of an innovative AI-powered add-on for Adobe Express at the ongoing Adobe MAX event in Los Angeles to establish an efficient process for AI-driven content creation, publishing, and data analysis, catering to the global needs of content creators and marketers alike.

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About The Author

Kumar is an experienced Tech Journalist with a specialization in the dynamic intersections of AI/ML, marketing technology, and emerging fields such as crypto, blockchain, and NFTs. With over 3 years of experience in the industry, Kumar has established a proven track record in crafting compelling narratives, conducting insightful interviews, and delivering comprehensive insights. Kumar's expertise lies in producing high-impact content, including articles, reports, and research publications for prominent industry platforms. With a unique skill set that combines technical knowledge and storytelling, Kumar excels at communicating complex technological concepts to diverse audiences in a clear and engaging manner.

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Kumar Gandharv
Kumar Gandharv

Kumar is an experienced Tech Journalist with a specialization in the dynamic intersections of AI/ML, marketing technology, and emerging fields such as crypto, blockchain, and NFTs. With over 3 years of experience in the industry, Kumar has established a proven track record in crafting compelling narratives, conducting insightful interviews, and delivering comprehensive insights. Kumar's expertise lies in producing high-impact content, including articles, reports, and research publications for prominent industry platforms. With a unique skill set that combines technical knowledge and storytelling, Kumar excels at communicating complex technological concepts to diverse audiences in a clear and engaging manner.

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