Issuu Partners with Adobe to Launch AI Add-On for Content Creation
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Issuu today announced the launch of its AI-powered add-on for Adobe Express, at the Adobe MAX event in Los Angeles.
Issuu’s article generator leverages AI technologies to automatically deconstruct any uploaded document into multiple articles.
SaaS content publishing and marketing platform Issuu, today announced the launch of a new AI-powered add-on for Adobe Express, at the Adobe MAX event in Los Angeles. The integration aims to establish a streamlined method for AI driven content creation, publishing and data analysis — for content creators and marketers worldwide.
Issuu said that the add-on for Adobe Express is now readily accessible to all Express users, through which they can leverage AI-powered features for content expansion, including the generation of mobile-optimized articles. The launch comes in response to a significant 6x surge in the publication of AI-generated articles over the past year.
The platform will also offer data-analytics based insights into content performance by harnessing Issuu’s built-in data statistics tools within the Adobe Express workspace, enabling data-driven decision-making for design iterations. Users would also be able to repurpose high-performing designs through AI, to create new versions or adapt them into various formats suitable for diverse channels.
“For too long, designers, marketers and creators across industries have had to use a plethora of disparate platforms and tools to accomplish their design, publishing, and distribution processes – all due to a lack of integrated solutions,” Joe Hyrkin, CEO of Issuu told Metaverse Post. “With the new Issuu add-on for Adobe Express, anyone can utilize AI for transforming and promoting their content across channels in a matter of minutes.”
Aubrey Cattell, VP Developer Platform and Partner Ecosystem at Adobe, also expressed excitement about the partnership.
“We’re excited to add Issuu to our growing partner ecosystem, giving Express users the capabilities they need
right when they need them, and right where they are already working,” said Cattell, in a written statement. “Digital flipbooks are one of our top requested add-on features.”
Leveraging AI and Analytics to Streamline Content Creation
Issuu’s Joe Hyrkin articulated the platform’s mission as a versatile conduit for the publication and analysis of diverse content types. He emphasized that the platform’s transformative capabilities are powered through AI — converting static documents into dynamic marketing assets, tailored for various distribution channels. These encompass embeddable flipbooks for websites and blogs, mobile-optimized articles, on-brand social media posts, email-friendly GIFs and a host of other options.
“AI-powered tools coupled with well-integrated solutions massively speed up the time from ideation to publication and beyond. Today, anyone can create more content in less time than ever before,” Joe Hyrkin told Metaverse Post. “With the help of AI writing tools, image generators and platforms like Adobe Express and Issuu, people with little copywriting or graphic design experience can easily create professional-looking content before transforming, publishing and sharing it
Issuu said its article generator leverages AI technologies to automatically deconstruct any uploaded document into multiple articles.
“By highlighting key information in a short format that can be distributed across all digital channels, content marketing efforts are accelerated and multiplied without having to lift a finger. It’s now possible to deliver a consistent flow of communications to stay top-of-mind and engage key audiences,” Hyrkin added.
With Issuu’s built-in data statistics available within the Adobe Express workspace, users and evaluate valuable insights the performance of their content and designs. The feature aims to allow users make data-driven decisions on how to iterate their designs and content in the future, and what to double down on (i.e. creating more of what works). The platform also offers the ability to quickly jump back to Adobe Express to make any necessary adjustments, making the feedback loop efficient.
The new add-on for Adobe Express offers monetization opportunities via a commission-free Digital Sales feature (available on a Premium Issuu plan or higher).
“Creators can unite their processes by fusing the user-friendly templates and design capabilities of Adobe Express with the instant publishing and distribution potential of Issuu,” said Issuu’s Joe Hyrkin. “The add-on for Adobe Express eliminates the need to manually adapt content for various platforms and audiences; now, creators can instantly connect to the AI add-on before one-click sharing their designs to Issuu for instant publishing as page-turning digital flipbooks and other engaging asset types.”
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