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The move-to-earn platform for fitness finance (FitFi) Step App is partnering with the world’s greatest sprinter, Usain Bolt. The Jamaican athlete is the face of a gamified fitness metaverse that has just launched in beta and will officially launch later in the summer.
The main idea of Step App is to transform daily physical activities (such as jogging or dog walking) into competitions with friends and strangers and earn rewards, which encourages users to exercise even more. Step App also promotes itself as the first AR-powered Health Metaverse.
Step App is built on the Avalanche blockchain, which offers low fees and is the fastest smart contracts platform.
Fundamental features include augmented reality, where everyone’s personal avatar can evolve as they finish fitness tasks; gamification and player-vs-player matches to bridge fitness and social experiences; earning KCAL tokens upon exercising.
Over 20 million pre-signed users will now be able to work out, socialize, play, and get rewards through the platform’s new technology. They will also be introduced to the brand’s “SNEAKs” digital footwear that can be traded or worn by the avatars on the platform.
Bolt will also be the leading brand ambassador. The Olympic gold medalist and World Champion will attend the company’s physical and virtual events and be responsible for Step App’s presentation. The brand wrote on Twitter that having Bolt on the team “is a major milestone in our push for global adoption.”
Another Web3 fitness-focused platform Fitcoin, which is an app that rewards users in cryptocurrency for exercising, launched in May. The token-powered app was promoted by the famous American football player Rob Gronkowski.
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