9 Best AI Tools for Facebook to Improve Your Marketing Results
In Brief
Facebook marketing is easier than ever, thanks to advanced AI tools.
AI can automate repetitive tasks, create content, analyze data, and boost results for businesses of any size.
This guide explores the top 10 AI tools to improve your Facebook marketing in 2023.
Social media marketing is essential for businesses today, and Facebook remains one of the most important platforms. With over 2.9 billion monthly active users, Facebook offers unparalleled reach and engagement for brands. However, creating and managing successful Facebook marketing campaigns requires significant time and effort. This is where artificial intelligence (AI) tools can help.
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AI tools can automate repetitive tasks, generate content, analyze data, and provide insights to improve your Facebook marketing results. With the right AI tools, you can work smarter, target your audience better, and get more from your Facebook marketing budget.
- 1. PersistIQ – Powerful Automation for Sales & Marketing
- 2. Tailwind – Visual Content Creation Platform
- 3. BuzzSumo – Analyze Content Performance
- 4. SocialPilot – Unified Social Media Management
- 5. Canva – DIY Design Made Easy
- 6. Hootsuite – Social Media Management for Teams
- 7. ChatFuel – 24/7 Messaging Bot for FB
- 8. Meta’s Own Tools
- 9. ManyChat – Convert Visitors into Subscribers
Comparison sheet
| Tools | Key features | Pricing |
|---|---|---|
| PersistIQ | Lead gen chatbots, sales automation. | $499+/month |
| Tailwind | Visual content creation for social media. | $9.99+/month |
| BuzzSumo | Content research, performance analytics. | $99+/month |
| SocialPilot | Unified social media management. | $49+/month |
| Canva | Graphic design templates and tools. | $9.99+/month |
| Hootsuite | Social media management, team collaboration. | $29+/month |
| ChatFuel | Messenger chatbot builder. | $15+/month |
| Meta’s | Tools Native analytics, automation, ads. | Free access |
| ManyChat | Messenger marketing automation. | $29+/month |
1. PersistIQ – Powerful Automation for Sales & Marketing
PersistIQ helps businesses generate leads, engage customers, and close sales on Facebook. The AI-powered platform automates personalized messaging at scale across Facebook Messenger and Instagram.
Key Features
- Automate 2-way conversions with customized chatbots.
- Use lead gen forms to capture information from prospects.
- Segment users based on attributes and send targeted messages.
- Create workflows and campaigns with advanced targeting options.
- Integration with CRM to capture lead data.
Ideal for: Ecommerce brands, agencies who want more qualified leads and sales from Facebook marketing.
Pricing: Customized quotes based on business requirements and volume. Starts at $499 per month.
Pros:
- Target prospects with laser-focused messaging.
- Save time with automated conversations.
- Integrates with CRM and email marketing platforms.
Cons:
- Significant setup time is required.
- The steep learning curve for some users.
2. Tailwind – Visual Content Creation Platform
Tailwind is a smart content creation and scheduling platform for Pinterest and Instagram. The AI-powered creation tools also work great for visual content on Facebook.
Key Features
- 100s of customizable templates for posts, stories, and reels.
- Drag and drop interface to quickly create beautiful visuals.
- Image editor to enhance pictures with text, graphics, etc.
- Caption editor for hashtags, mentions, and emojis.
- Post scheduler with best times recommendation.
Ideal for: Businesses who need easy and quick visual content creation for Facebook and Instagram.
Pricing: Starts at $9.99 per month for basic plan. Advanced features on Premium ($29.99) and Pro plans ($49.99).
Pros:
- Easy drag-and-drop interface.
- Huge library of customizable templates.
- Bulk creation capability for continuous content.
Cons:
- Limited integration with Facebook currently.
- More focused on Instagram and Pinterest.
3. BuzzSumo – Analyze Content Performance
BuzzSumo is a leading content analytics and monitoring platform. You can use it to analyze competitor and influencer content as well as track your own content’s performance.
Key Features
- View engagement data for billions of web pages and social content.
- Discover trending and viral content in your industry.
- Analyze competitor social media activity and top-performing content.
- Track keywords and monitor mentions.
- Compare content performance and get insights.
Ideal for: Brands who want data-driven content ideas and monitor social media engagement.
Pricing: Starts at $99 per month for Pro plan. Enterprise options are also available.
Pros:
- Powerful analytics on billions of content assets.
- Useful data for honing content strategy.
- Chrome extension for easy monitoring.
Cons:
- The steep learning curve for beginners.
- Data lacks qualitative context; sometimes.
4. SocialPilot – Unified Social Media Management
SocialPilot brings all your social media activities into one unified workspace. The AI assistant saves time on everyday Facebook, Instagram, Twitter, and LinkedIn management.
Key Features
- Unified inbox to manage all messages and comments.
- Content calendar with advanced scheduling options.
- Auto post recycling for optimal repeat content scheduling.
- Analytics to compare accounts and post-performance.
- AI assistant to simplify management and provide suggestions.
Ideal for: Businesses and individuals who need an all-in-one tool to manage multifaceted social media activities.
Pricing: Starts at $49 per month for up to 10 social accounts. Additional plans for more account capacity.
Pros:
- All-in-one unified platform.
- AI capabilities to simplify tasks.
- Calculated best time suggestions for scheduling.
Cons:
- Steeper learning curve than simple schedulers.
- Features can be overwhelming for basic usage.
5. Canva – DIY Design Made Easy
Canva makes graphic design amazingly simple. This drag-and-drop tool helps you quickly create stunning visuals for your Facebook marketing.
Key Features
- 8000+ templates for social media posts and ads.
- Custom dimensions for FB covers, events, and carousel posts.
- Photo editor with filters, effects, frames, and text.
- Brand kit and fonts to maintain visual consistency.
- Collaboration tools to work together in teams.
Ideal For: Solopreneurs, small businesses who want to design beautiful graphics without hiring a designer.
Pricing: Free plan available. Paid plans start at $9.99 per month. Enterprise options are also available.
Pros:
- Extremely easy to use.
- Thousands of templates and assets.
- Affordable subscription plans.
Cons:
- Limited functionality beyond graphic design.
- Advanced users may want more control.
6. Hootsuite – Social Media Management for Teams
Hootsuite is one of the most widely used social media management platforms. It helps you efficiently manage multiple Facebook pages and ad accounts from one dashboard.
Key Features
- Unified inbox to manage conversations from all profiles.
- Bulk uploading option to schedule multiple posts.
- Analytics to gauge engagement and growth.
- 30+ integrations with apps like Slack, Salesforce, etc.
- Team collaboration features with permission controls.
Ideal For: Brands who need a robust system for managing social media activities across teams.
Pricing: Free plan for up to 3 profiles. Paid plans start at $29 per month. Custom enterprise pricing.
Pros:
- Team workflow functionality.
- A unified inbox saves time.
- Analytics for reporting and optimization.
Cons:
- Expensive for sole proprietors.
- Steep learning curve.
7. ChatFuel – 24/7 Messaging Bot for FB
ChatFuel helps you set up AI-powered chatbots on Facebook Messenger with ease. Engage your audience, automate conversations, and deliver a 24/7 customer support experience.
Key Features
- Visually build chatbots with a drag-and-drop editor.
- Leverage AI for contextual conversations.
- Integrate with Facebook ads for lead gen.
- Ready templates for common business scenarios.
- Tools to customize bot interface and responses.
Ideal For: Businesses who want an automated yet personalized conversational experience on Facebook Messenger.
Pricing: 14-day free trial. Paid plans start at $15 per month.
Pros:
- Intuitive drag-and-drop bot builder
- AI delivers contextual interactions
- Affordably priced for capabilities
Cons:
- Limited integration options beyond Messenger
- Complex scenarios may need developer help
8. Meta’s Own Tools
Meta obviously offers advanced native solutions for marketers to manage activities and leverage data across Facebook, Instagram, and Messenger.
Key Features
- Facebook Business Suite to manage messages, posts, and assets.
- Creator Studio for influencers and publishers,
- Meta Business Centre for ad campaigns and pixel management.
- Analytics to measure ROI and optimize strategy.
- Automated Bidding, Lead Ads, and other smart tools.
Ideal For: Marketers who want deep optimization capabilities powered by Facebook’s own technology and data resources.
Pricing: Free access to native tools. Paid media buying via ads manager.
Pros:
- Seamlessly integrated with Meta platforms.
- Leverage first-party data for optimization.
- Advanced capabilities tailored for Meta-ecosystems.
Cons:
- Don’t work with other social platforms.
- Require significant learning and training.
9. ManyChat – Convert Visitors into Subscribers
ManyChat helps businesses build chat lists and automate conversations on Facebook Messenger. Nurture your audience into subscribers and loyal customers.
Key Features
- Visually build Messenger bots to engage visitors.
- Broadcast updates to subscribers.
- Build email and SMS list with Messenger lead ads.
- Segment subscribers for targeted messaging.
- Automate conversations with chatbot triggers.
Ideal For: Ecommerce brands who want to turn website visitors into long-term subscribers via Messenger.
Pricing: Free plan for up to 1000 subscribers. Growth plan starting at $29 per month for more subscribers.
Pros:
- Build a Messenger list easily with opt-in tools.
- Segment subscribers for targeted messaging.
- Affordable pricing plans.
Cons:
- Limited to Facebook Messenger.
- Light analytics compared to dedicated analytics platforms.
Factors to Consider When Choosing Facebook AI Tools
When evaluating AI tools for your Facebook marketing stack, here are some key capabilities to look for:
- Audience intelligence – Analyze demographics, interests, and preferences.
- Post scheduling – Plan, schedule, and recycle content for auto-posting.
- Performance analytics – Monitor engagement metrics and trends.
- Ad Management – Automate testing, budgeting, and bidding.
- Listening and monitoring – Track brand mentions, keywords, and competitors.
- Workflow automation – Posting, liking, commenting, following, messaging.
- Unified platform – Manage Facebook alongside other social media.
- Easy to use – Intuitive and simple interface for users of all skill levels.
- Actionable insights – Data and reporting aimed at optimizing decisions.
- Reliable technology- Uses AI responsibly, following Facebook’s guidelines.
- Integrations – Connect with existing sales and marketing stacks.
- Customer support – Educational resources and troubleshooting.
How to Choose the Right AI Tools for Your Facebook Marketing Needs
Here are some tips for selecting the most suitable AI tools for your Facebook marketing:
- Identify the biggest pain points in your current efforts. Look for tools that can help overcome those challenges.
- Audit your content to understand gaps related to the ideation, creation, scheduling, etc. Pick tools to fill those gaps.
- Evaluate data and analytics needs to identify opportunities to expand audience and engagement.
- Assess customer service requirements and consider chatbots if they need 24/7 support.
- Review workflows and find areas where automation can save time by replacing repetitive manual work.
- Consider budget constraints for paid tools and free alternatives available. Balance capabilities versus costs.
FAQs About Using AI Tools for Facebook Marketing
AI tools can automate a wide variety of repetitive tasks to free up human time for more strategic work:
- Scheduling and publishing content.
- Monitoring brand mentions and keywords.
- Liking and commenting on posts in your niche.
- Following and unfollowing target profiles.
- Joining and posting in relevant Facebook groups.
- Responding to comments and messages.
- Creating ads and managing bidding.
- Analyzing audience demographics and behavior.
- Generating content ideas based on past performance.
AI takes the guesswork out of running Facebook ads. It can:
- Analyze historical ad data to optimize targeting.
- Continuously test different creative variants.
- Set and adjust bids to meet cost and conversion goals.
- Allocate budget across best-performing placements.
- Create lookalike audiences based on your existing customers.
- Provide predictive analysis of potential costs and results.
AI analytics tools help Facebook page owners:
- Identify the most engaging post topics and formats.
- See when followers are most active to inform posting schedules.
- Discover which posts attract the highest engagement.
- Compare performance vs competitors.
- Track how changes to page content affect growth and engagement over time.
- Monitor spikes and drops in page likes to understand why.
- Optimize budget allocation between owned, earned, and paid media.
AI community management tools can:
- Automatically respond to common questions with saved answer templates.
- Proactively engage followers by liking and commenting on their posts.
- Monitor comments and messages in real-time to address issues quickly.
- Analyze comment sentiment to understand audience reactions.
- Follow conversations about your brand to participate relevantly.
- Identify evangelists and influencers in your niche to build relationships.
Reputable AI tools use policies and technologies to interact with Facebook responsibly:
- Rate limits – Limiting actions to appear natural.
- Random delays – Avoiding bot-like machine consistency.
- Human review – Manual checks of generated content.
- Contextual relevance – Ensuring conversations are logical and helpful.
This allows AI to handle repetitive tasks at scale while adhering to Facebook’s terms of service
While AI provides many benefits, be cautious of:
- Over-automation that feels impersonal to your audience.
- Poor quality machine-generated content.
- Violating Facebook’s terms of service and getting banned.
- Data privacy issues and giving apps too much account access.
- Hidden costs if usage and fees exceed limits.
- Start with limited, transparent use cases to build trust and only give access to what AI tools need. Monitor regularly to avoid problems.
Wrapping Up
AI-powered tools open up game-changing possibilities for marketers to improve productivity, tap into data, drive engagement, and ultimately get better ROI from Facebook marketing. With both free and paid options, there are AI solutions suitable for the budgets and needs of any business. Carefully review your requirements and shortlist tools that can make the biggest impact.
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Disclaimer
In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.
About The Author
Damir is the team leader, product manager, and editor at Metaverse Post, covering topics such as AI/ML, AGI, LLMs, Metaverse, and Web3-related fields. His articles attract a massive audience of over a million users every month. He appears to be an expert with 10 years of experience in SEO and digital marketing. Damir has been mentioned in Mashable, Wired, Cointelegraph, The New Yorker, Inside.com, Entrepreneur, BeInCrypto, and other publications. He travels between the UAE, Turkey, Russia, and the CIS as a digital nomad. Damir earned a bachelor's degree in physics, which he believes has given him the critical thinking skills needed to be successful in the ever-changing landscape of the internet.
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Damir is the team leader, product manager, and editor at Metaverse Post, covering topics such as AI/ML, AGI, LLMs, Metaverse, and Web3-related fields. His articles attract a massive audience of over a million users every month. He appears to be an expert with 10 years of experience in SEO and digital marketing. Damir has been mentioned in Mashable, Wired, Cointelegraph, The New Yorker, Inside.com, Entrepreneur, BeInCrypto, and other publications. He travels between the UAE, Turkey, Russia, and the CIS as a digital nomad. Damir earned a bachelor's degree in physics, which he believes has given him the critical thinking skills needed to be successful in the ever-changing landscape of the internet.
