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A world-famous rapper Snoop Dogg and his team have created the first ever Metaverse music video.
The rapper is well-known to be a fan of innovation. He is an NFT collector, owns a BAYC and uses Twitter a lot.
The song that the clip was released on is called ‘House I Built’ and makes part of his latest album, BODR, launched via Death Row Records in February 2022. The news was announced on the 1st of April by The Sandbox and Animoca Brands.
The music video was produced with the help of The Sandbox free user-generated content creation tools.
The CEO and co-founder of The Sandbox, Arthur Madrid, said that Snoop Dogg is building his own Metaverse within The Sandbox, the ‘Snoopverse’. Within this digital space, the rapper is going to organise concerts accessible to his fans only. Snoop says the song shows a parallel between his life and career and the virtual world. An important point the artist talks about is that any person should ‘keep it real’ and ‘be yourself’ in any world, the Metaverse or the universe.
Snoop Dogg and The Sandbox have also created a 10,000-piece NFT collection called ‘The Doggies’, programmatically generated Snoop Doggs. Each one of them will be playable in The Sandbox Metaverse. More than that, the users will have an opportunity to acquire Snoopverse Early Access and Snoop Private Party Pass in the form of NFTs, giving to the purchasers exclusive perks to be used within Snoopverse and not only.
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