In Brief
RTFKT and Nike launch a new sneaker lookbook and announce the upcoming forging event.
Individuals wishing to order the limited-edition phygital sneakers can now purchase the corresponding NFTs.
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Paris-based creator-led studio RTFKT and sportswear giant Nike launch an updated phygital sneakers lookbook and announce the upcoming forging event.
Nike acquired RTFKT in December 2021. Since then, the companies have released phygital sneakers, clothing, and accessories. For instance, they dropped the Genesis AR hoodie in July 2022. Following this, the organizations released the “RTFKT Space Drip x Nike Air Force 1” shoes.
RTFKT is most known for its “Clone X” NFT collection and futuristic fashion solutions. The new release is a mix of both. In partnership with Nike, the company introduces the well-known Air Force 1 model featuring RTFKT’s NFT-inspired designs. Notably, the physical sneakers are made-to-order and produced under special care with high-quality materials.
The release blurs the lines between the physical and digital worlds and might excite both sneakerheads and tech enthusiasts.
The companies give individuals the opportunity to collect physical sneakers by purchasing corresponding NFTs from the secondary market. NFT holders will be able to claim the limited-edition physical sneakers on April 24 to May 8. The forging event will take place on RTFKT’s official website. Following this, the items are expected to be shipped in the fall or winter of 2023.
On a side note, users not planning to purchase the sneakers can try the AR versions via Snapchat filters.
RTFKT also announced the upcoming physical event in Geisai, Tokyo. Dedicated to the company’s NFT project Animus, it will take place on April 30. Japanese artist Akashi Murakami, who has partnered with RTFKT multiple times, will reportedly attend the event.
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