Nissan Files Web3 Trademarks, Experiments With Metaverse Vehicles Sales

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In Brief

Nissan has filed four new web3 and metaverse-related trademarks.

The Japanese carmaker is currently experimenting with vehicle sales in the metaverse.

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The Japanese car manufacturer Nissan is jumping on the metaverse bandwagon with the recent filing of four new web3-related trademarks. Nissan filed the new trademarks for the Infiniti, Nismo, and Nissan brands on March 7 with the US Patent and Trademark Office. Nissan’s move into the web3 space signals a growing trend among car manufacturers to integrate blockchain technology and metaverse into their operations.

As per the USPTO filings, Nissan has disclosed its intentions to establish a marketplace for NFT trading and minting. The company also plans to develop virtual products, such as clothes, cars, toys, headgear, and trading cards. It aims to offer metaverse advertising services and entertainment services, including artwork, online videos, audio, music, sounds, and trading cards. In addition, Nissan intends to create non-downloadable digital wallet software and launch a website providing information on its proposed NFTs and their workings.

This is far from Nissan’s first foray into blockchain solutions and the metaverse. Nissan had already launched NFTs in partnership with blockchain gaming giant Animoca Brand’s subsidiary Grease Monkey Games.

The company’s Japan unit has started exploring the potential of selling cars in the metaverse. Nissan Japan is conducting a three-month (from March 8 to June 30) demonstration of its virtual store, “Nissan Hype Lab.” In the store, customers can study, test drive, consult, and purchase Nissan vehicles while in the metaverse. The virtual storefront is accessible 24/7 via PC or smartphone, and customers can create customized avatars. Virtual sales staff are available for interactions during specific hours, and customers can order cars and finalize purchase contracts through this sales office. Nissan Japan aims to explore new car sales methods through this trial.

Last year, Nissan announced the creation of a virtual showroom to launch cars and host events. With an AR interface Invisible-to-Visible, the showroom replicates Nissan Crossing Gallery in Tokyo.

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Agne Cimermanaite

Agne is a journalist and writer with a background in literature, culture, and arts. She entered the Web3 space in 2021 and began writing about cryptocurrency and NFTs. Agne is passionate about technology and storytelling and is always on the lookout for exciting stories.

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