NFL and Bud Light are launching an NFT contest

In Brief

The National Football League and Bud Light launch an NFT contest 

The contest will be live from October 3 to January 8

NFTs grant holders access to exclusive prizes, among which tickets to Super Bowl LVII


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The National Football League (NFL) partners with Bud Light to launch an NFT contest for fans. 

On October 3, the brands are launching the “Bud Light x NFL Ultimate Fandom” NFT collection, which will grant holders access to exclusive perks. Users will have the opportunity to participate in a tournament and compete for prizes, which include a year’s worth of beer, branded NFL jerseys, tickets to Super Bowl LVII, and future utilities. 

Bug Light

The NFTs will replicate Bud Light’s exclusive NFL packaging that features 32 teams in a virtual world. Every week, the contest participants will choose the team they believe will win. Each team can only be picked once per NFT. “The more winning teams you pick correctly, the higher your streak,” the contest rules read. Contestants can redeem their streaks for a chance of winning one of the prices.  

The contest will be live until January 8. Notably, only U.S. residents over 21 years old can participate in the initiative. 

“We’re helping fans everywhere start the season right, bringing to life the magical sound of a crisp Bud Light being opened and kickstarting the best time of year,” 

said the Vice President of Marketing, Alissa Heinerscheid.

NFL has been into NFTs for a while, and the Bud Light collaboration is just one of the recent Web3 collabs. In May this year, NFL partnered with gaming tech company Mythical Games to develop the first official play-to-earn Web3-powered video game. Dubbed “NFL Rivals,” the game is set to launch in 2023. In August, The National Football League introduced a public version of “NFL All Day” in partnership with Dapper Labs. 

The adoption of the non-fungible token technology has increased significantly in the football sphere in the past year. Among football clubs and leagues that have issued NFT collectibles of memorable moments are AC Milan, Atlético de Madrid, Bundesliga, and many others.

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Valeria Goncharenko

Valeria is an Italy-based writer passionate about Web3 and innovation. She is getting her second Major in International Business Management while dedicating her spare time to photography and fashion.

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