Business News Report
January 13, 2023

McDonald’s is set to celebrate Lunar New Year in the metaverse

McDonald's is set to celebrate Lunar New Year in the metaverse

Well-known fast-food chain McDonald’s enters the metaverse. The brand is set to celebrate Lunar New Year in the virtual world and invites fans to join. 

The company has partnered with metaverse platform Spatial and VR artist Karen X Cheng for this release. Cheng is an award-winning director mostly known for her viral augmented reality videos and celebrity collaborations. Together with McDonald鈥檚 USA, she developed a themed artificial intelligence-powered television commercial, VR experiences, and an AR filter.

Spatial

McDonald鈥檚 Spatial-based virtual world blends Asian influences with futuristic elements, reflecting on what the New Year of the future could look like. The metaverse venue features 3D sculptures of twelve Chinese zodiac animals and offers various virtual reality experiences. 

The partnership also includes an AR filter that depicts the transition from the Lunar Year 2022, as we’re moving away from the Year of the Tiger into the Year of the Rabbit. Notably, the filter is free for anyone to test. The link to it is a QR code hidden in McDonald鈥檚 TV commercial, which is also available on YouTube.聽

McDonald鈥檚 will host two Lunar New Year events on the Spatial platform. On January 25, individuals can join a dance party, and on February 2, an evening talk with the avatar version of Karen X Cheng.聽

“Our collaboration with Karen X Cheng offers new, tech-forward ways to experience the Year of the Rabbit while also honoring the legacy of the holiday and uplifting the AAPI community. The Golden Arches is proud to kickstart the new year with an interactive campaign that invites our fans to become active participants in a global cultural celebration,”

said McDonald’s Senior Director of Cultural Engagement Strategy, Elizabeth Campbell. 

The fast food chain is not the first restaurant to step into the metaverse. In August 2022, Taco Bell introduced the metaverse Wedding Package in partnership with Decentraland. 

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About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master鈥檚 degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related.Valeria has a Master鈥檚 degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities.You can contact her at [email protected]

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