Business News Report
November 23, 2022

Mattel launches its NFT marketplace, featuring Hot Wheels NFT Garage

In Brief

Mattel is set to launch its NFT marketplace on December 15

Hot Wheels NFT Garage will be the first collection to drop 

One pack from the collection will cost $25

Mattel launches its NFT marketplace, featuring Hot Wheels NFT Garage

American multinational toy manufacturing company Mattel announces the launch of its NFT marketplace, based on the organization’s collector platform Mattel Creations. 

Built on the Flow blockchain, the marketplace will become home to all the upcoming Mattel collections. Hot Wheels NFT Garage, Series 4, will be the first NFT to drop on the website. Set to launch on December 15, the collection will feature rare digital artworks from Mattel IP, as well as popular car models designed in a new way. Overall, the Series 4 collection will include 60 cars from Cadillac, Aston Martin, Chevrolet, McLaren, Honda, Pagani, Oldsmobile, and other automobile manufacturers. 

Mattel launches its NFT marketplace, featuring Hot Wheels NFT Garage
Mattel

The NFTs will be sold in packs, priced at $25 each. A pack will include seven Hot Wheels NFTs, among which one rare car, two epic-rarity cars, and four basic. Lucky holders of Premium or Treasure Hunt NFTs will have the possibility to redeem the artworks for the physical automobile replica. 

Notably, users will only have the option to purchase Mattel’s NFTs with fiat currencies. At the begging of 2023, Mattel Creations will also integrate a peer-to-peer trading option, which will allow collectors to trade NFTs between them. 

“In launching our own marketplace, we’re able to translate iconic Mattel IP into digital art, engaging directly with our customers and providing a best-in-class user experience. This is the latest evolution of our digital endeavors, and we look forward to sharing more drops soon inspired by some of the world’s favorite Mattel brands,”

said the Vice President at Mattel Future Lab, Ron Friedman. 

The upcoming NFT collection is not Mattel’s first Web3 initiative. Last year, the company released the Hot Wheels NFT Garage project in partnership with the WAX blockchain. Importantly, holders of the Hot Wheels NFTs will be able to transfer their tokens from WAX to the Flow blockchain in Q1 2023. 

Related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

Hot Stories
Join Our Newsletter.
Latest News

The Calm Before The Solana Storm: What Charts, Whales, And On-Chain Signals Are Saying Now

Solana has demonstrated strong performance, driven by increasing adoption, institutional interest, and key partnerships, while facing potential ...

Know More

Crypto In April 2025: Key Trends, Shifts, And What Comes Next

In April 2025, the crypto space focused on strengthening core infrastructure, with Ethereum preparing for the Pectra ...

Know More
Read More
Read more
The Future Of Bitcoin: Investment, Mining, And Environmental Impact – 2025 Outlook
Markets News Report Technology
The Future Of Bitcoin: Investment, Mining, And Environmental Impact – 2025 Outlook
July 11, 2025
From Dubai Pay to Post Malone: Crypto Brand Collaborations of Mid-July 2025
Digest Business Markets Technology
From Dubai Pay to Post Malone: Crypto Brand Collaborations of Mid-July 2025
July 11, 2025
SOON Foundation Announces Comprehensive Recovery Plan In Response To SOON Price Manipulation Incident
News Report Technology
SOON Foundation Announces Comprehensive Recovery Plan In Response To SOON Price Manipulation Incident
July 11, 2025
Gate Unveils ‘VIP Exclusive Airdrop Carnival, Introducing New Model For Customized Reward Distribution
News Report Technology
Gate Unveils ‘VIP Exclusive Airdrop Carnival, Introducing New Model For Customized Reward Distribution
July 11, 2025