News Report
April 02, 2022

MAC Cosmetics Debuts First NFT Collection to Support Youth Affected by HIV/AIDS

MAC Cosmetics Debuts First NFT Collection to Support Youth Affected by HIV/AIDS

Since 1994, the iconic beauty company MAC Cosmetics has been organizing a fundraiser, ‘Viva Glam,’ to support and raise awareness for HIV/AIDS survivors. It has been considered “one of the most profound social campaigns in beauty.”

Twenty-eight years later, MAC will release its first NFT collection for the same purpose – to mark HIV/AIDS awareness and support the virus survivors in collaboration with the Keith Haring Foundation. Keith Haring was a celebrated American artist and activist who died from AIDS at 31; the foundation he created supports non-profit organizations involved in aid for children, education, and care related to AIDS.

The ‘M·A·C VIVA GLAM x Keith Haring’ NFT collection aims to collect funds for the MAC VIVA GLAM Fund and the Keith Haring Foundation to support youth suffering from HIV and AIDS. The NFTs will depict immutable proofs of donation and can be displayed, used, or resold by buyers. 

The special-edition NFT drop will decorate MAC Viva Glam lipsticks with three different animations by Haring. 

MAC partnered with ConsenSys blockchain software technology company to create the digital asset collection. The sale will take place on the OpenSea NFT marketplace from April 10 to June 1. The price depends on each NFT’s rarity and “points to attract a diverse and inclusive range of metaverse consumers.” As explained in the press release, the three NFTs will be the following:

  • Keith Haring Red – Rare ($25 each up to 5,000 pieces minted on demand): Animated illustration of red lipstick featuring Haring’s artwork.
  • Keith Haring Blue – Exclusive (250 total pieces at $150 each): Animated illustration of blue lipstick featuring Haring’s artwork. Rare NFTs also include a digital face chart tutorial of a Keith Haring-inspired makeup look created by a M·A·C Senior Artist. 
  • Keith Haring Yellow – Icon (25 total pieces at $1000 each): Animated illustration of yellow lipstick featuring Haring’s artwork. Legendary NFTs also provide access to a 30-minute personalized M·A·C Artist consultation and complementary physical product. 

“VIVA GLAM is as iconic to M·A·C as our lipsticks and as our relationship with technology evolves as a society, we must also expand how we fundraise for the campaign. This will be the first-time in VIVA GLAM’s 27-year history that fans and supporters in the U.S. will be able to contribute to VIVA GLAM without buying a physical lipstick. This is an exciting moment for us and we hope that this limited-edition NFT collection will help us reach a new audience and raise more funding for VIVA GLAM,” said André Branch, the general manager of MAC Cosmetics.

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

More articles
Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

Hot Stories
Join Our Newsletter.
Latest News

From Ripple to The Big Green DAO: How Cryptocurrency Projects Contribute to Charity

Let's explore initiatives harnessing the potential of digital currencies for charitable causes.

Know More

AlphaFold 3, Med-Gemini, and others: The Way AI Transforms Healthcare in 2024

AI manifests in various ways in healthcare, from uncovering new genetic correlations to empowering robotic surgical systems ...

Know More
Read More
Read more
Arbitrum’s New ‘Builders Bounty Challenge’ Campaign Offers $10,000 For DApp Creators
News Report Technology
Arbitrum’s New ‘Builders Bounty Challenge’ Campaign Offers $10,000 For DApp Creators
October 4, 2024
Scallop And Sui Wallet Unveil $10,000 SCA Campaign To Reward Users For Borrowing Assets
News Report Technology
Scallop And Sui Wallet Unveil $10,000 SCA Campaign To Reward Users For Borrowing Assets
October 4, 2024
Pyth Network Releases Price Feed For EigenLayer’s Token. Now Available Across 75 Blockchains
News Report Technology
Pyth Network Releases Price Feed For EigenLayer’s Token. Now Available Across 75 Blockchains
October 4, 2024
MANTRA’s New Proposal Suggests Updates To OM Tokenomics Ahead Of Mainnet Launch
News Report Technology
MANTRA’s New Proposal Suggests Updates To OM Tokenomics Ahead Of Mainnet Launch
October 4, 2024