L’Oréal, Meta, and HEC Paris introduce a Metaverse startup accelerator

In Brief

L’Oréal, Meta, and business school HEC Paris introduce a Metaverse startup accelerator

Startups can apply through November 20

The program will take place in Meta’s Station F space in Paris

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Beauty giant L’Oréal partners with Meta and business school HEC Paris to launch a Metaverse startup accelerator

The six-month program will focus on avatar development, virtual reality, augmented reality, mixed reality, user experience, and 3D production. Participants will receive mentorship and learn about the token economy. The joint accelerator will also grant startups access to industry experts and investors that will choose the program’s participants along with managers from HEC, Meta, and L’Oréal. 

Paris-based Station F space, which is known as the world’s biggest startup campus, will host the school.

Individuals can apply through November 20. The participants will be announced in December, and the program is set to take off in January. 

“The benefit for us is that we can use that creativity for our DMI [international marketing direction] and brands. So, of course we will leverage that,”

said the Chief Digital and Marketing Officer at L’Oréal, Asmita Dubey. 

Well-known companies and venture funds continue embracing the future by launching dedicated Web3 accelerators. Earlier this month, investment firm Andreessen Horowitz (a16z) announced its Crypto Startup School aimed at Web3 startup founders of different levels. In July, luxury clothing retailer Farfetch partnered with Outlier Ventures VC to introduce a fashion-themed Web3 accelerator, “The Dream Assembly Base Camp.” The digital platform has already picked the participants – among these are Metav.rs, Curie, Reblium, WearNFT, Mintouge, Iindyverse, Altr, and Sknups.

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Valeria Goncharenko

Valeria is an Italy-based writer passionate about Web3 and innovation. She is getting her second Major in International Business Management while dedicating her spare time to photography and fashion.

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