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Linktree is a platform that allows users to display all their links on one page. It is often used by creators and businesses on Instagram, Twitter, and other social media as a “website” link to send fans to other sites.
With the new features, Linktree will let the creators set up their NFTs as backgrounds or display pictures. If the NFT is verified, it will be shown in a hexagonal frame on the profile picture. If it is set up as background, the authenticity will be indicated with a badge at the bottom of the screen.
Another non-fungible token feature is a gallery link. It allows the users to add the URL of an OpenSea account and showcase it to others. To do so, the collectors ar creators will need to connect their MetaMask wallets to Linktree.
The third feature is the “NFT Lock”. It allows the users to lock the links on their Linktree profile using their contract addresses. With this update, only users that hold NFTs from a specific collection would get access to exclusive links. This could be used for special Merch drops, for example.
According to the CEO and co-founder of Linktree, Alex Zaccaria, there has been a lot of demand by the creators to introduce Web3 into the platform. He added that the collaboration is “an important first step for Linktree to serve creators in a meaningful way.”
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