Business News Report
November 30, 2022

Lacoste launches a Christmas metaverse shopping experience

French fashion brand Lacoste announces the launch of its Christmas-themed metaverse store.

The company partnered with fashion-focused NFT platform Arianee and virtual reality solutions developer Emperia. The companies helped Lacoste develop the metaverse experience and will continue bringing new surprises to the space. 

The Lacoste shopping experience is developed in a gamified format. To enter the shop, users go through a crocodile mouth. The metaverse location features three virtual rooms. The first one is a showroom with five seasonal products that can be seen in a 360-degree view and tested. Then, the second space is dedicated to Christmas products. Visitors can interact with the items and even play themed games. The third room is available for Lacoste UNDW3 NFT owners only. Starting in December, the exclusive space will feature boxes that will allow visitors to win special virtual items. 

The metaverse shopping experience will be available throughout December.

“Web3 engagement doesn’t start at minting. The personalization of shopping experiences, whether physical, digital, or immersive, is the key to the future of the Web3 customer journey. We are delighted to show that our on-the-shelves token-gated solutions can be implemented in an environment like Emperia,”

says Arianee CEO and co-founder, Pierre-Nicolas Hurstel.

VR solutions developer Emperia has recently created a virtual experience for the department store retailer Bloomingdale’s. The metaverse location includes several well-known brands, such as Nespresso and Chanel, a party room, and a beauty and spa room.

The idea of a virtual shopping space is not new. In May this year, an XR strategy and web development company MetaVRse announced its project dubbed TheMall. The experience features a 3D shopping center accessible by over 7 billion devices via the Web.

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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