Gucci launches a fashion play-to-know experience in The Sandbox
Users can participate through November 9
Players have a chance to win 50 $SAND out of a prize pool of 500,000 $SAND
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Italian luxury fashion brand Gucci has launched a fashion metaverse experience in the virtual gaming world The Sandbox.
Dubbed Gucci Vault Land, the space focuses on a play-to-know narrative. Gucci invites users to complete gamified tasks and learn about the brand’s heritage through November 9.
It’s worth noting that the experience features a 500,000 $SAND prize pool, and 10,000 users will have a chance to win 50 $SAND each. Additionally, completing quests grants players an opportunity to win Gucci Vault Boxes. Each box is an entry into the Raffle for an exclusive digital collectible.
Notably, current Gucci NFT holders will also receive a Gucci Vault Aura collectible airdrop, which contains NFT wearables for The Sandbox avatars.
In addition to the launch, the brand introduces eight exclusive branded assets to The Sandbox’s marketplace. The prices range from 21 $SAND for a hat to 3,150 $SAND ($2,411 at the time of writing) for a Gucci Vault Safe that holds “precious wonders.”
It’s worth noting that Gucci was already present in the gaming world Roblox with its virtual Town and Gucci Garden space. The location permits users to socialize, play games, and learn about the brand’s history.
Gucci has been developing its Gen Z-aimed marketing strategy with a focus on gaming and the Metaverse. The brand has recently named Robert Triefus the CEO of Gucci Vault and Metaverse Ventures and plans to discover new spaces and virtual opportunities.
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