News Report
October 28, 2022

Gucci Vault introduces The Sandbox Metaverse experience

In Brief

Gucci launches a fashion play-to-know experience in The Sandbox

Users can participate through November 9

Players have a chance to win 50 $SAND out of a prize pool of 500,000 $SAND

Italian luxury fashion brand Gucci has launched a fashion metaverse experience in the virtual gaming world The Sandbox.

Gucci Vault

Dubbed Gucci Vault Land, the space focuses on a play-to-know narrative. Gucci invites users to complete gamified tasks and learn about the brand’s heritage through November 9. 

It’s worth noting that the experience features a 500,000 $SAND prize pool, and 10,000 users will have a chance to win 50 $SAND each. Additionally, completing quests grants players an opportunity to win Gucci Vault Boxes. Each box is an entry into the Raffle for an exclusive digital collectible. 

Notably, current Gucci NFT holders will also receive a Gucci Vault Aura collectible airdrop, which contains NFT wearables for The Sandbox avatars. 

Gucci Vault

In addition to the launch, the brand introduces eight exclusive branded assets to The Sandbox’s marketplace. The prices range from 21 $SAND for a hat to 3,150 $SAND ($2,411 at the time of writing) for a Gucci Vault Safe that holds “precious wonders.”

It’s worth noting that Gucci was already present in the gaming world Roblox with its virtual Town and Gucci Garden space. The location permits users to socialize, play games, and learn about the brand’s history. 

Gucci has been developing its Gen Z-aimed marketing strategy with a focus on gaming and the Metaverse. The brand has recently named Robert Triefus the CEO of Gucci Vault and Metaverse Ventures and plans to discover new spaces and virtual opportunities. 

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About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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