Gary Vee partners with Johnnie Walker to release GOAT Scotch bottles

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VaynerNFT has announced its partnership with Johnnie Walker, making these NFTs one of the first co-branded with a liquor company.

Gary Vaynerchuk (aka Gary Vee) chose Scotch whiskey brand Johnnie Walker as a partner for his new prestige NFT collection, VeeFriends. The collection features 10,300 hand-drawn images of animals, humans, words, and ‘just art.’ The rarity of each image is rated as ‘rare’, ‘spectacular’, ‘very rare’, and ‘epic’. 

The current floor price of the collection is 8.98 ETH (almost $25,200). 51.5K ETH was traded. 

The collaboration is aimed at VeeFriends’ “Gift Goat” NFT holders. There are only 555 Goats images within the collection, so the drop is very limited. The gift will include a Johnnie Walker limited edition bottle of blue label whiskey customized with the VeeFriends logo, images, and the number. Additionally, the Goat holders will receive drinking accessories. The current floor price of a Gift Goat NFT is 29.9 ETH (approximately $83,700).

Johnnie Walker will also participate in VeeCon. It is a conference focused on Web3, NFTs, Marketing and Innovation. The event is organized by Gary Vee’s VaynerNFT. VeeCon will take place in Minneapolis on May 19th-22nd. 

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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