Sony and Lego Invest $2B in Metaverse

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Sony and Kirkbi are going to invest $2 billion in Epic Games, a video game powerhouse most known as the creator of Fortnite.

Kirkbi is a private family holding and investment company, famous for owning LEGO. The company is going to invest $1 billion in Epic Games, the same amount as Sony Group Corporation, the Japanese multinational conglomerate corporation. After closing the deal, the value of Epic Games would be $31.5 billion.

The partnership among the three major companies is aimed at creating a ‘family-friendly’ Metaverse for kids. The $2 billion investment is supposed to accelerate the contribution of Sony, Kirkbi and Epic in the currently hyped development of a Metaverse. 

The CEO of Kirkbi, Søren Thorup Sørensen, stated that the companies do not only want to follow the trends, but also believe that their idea would impact the future world that we all live in, including the younger generations. The companies are approaching the cooperative development of a Metaverse with a long-term approach for the future. 

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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