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Visa Corporation announced the launch of a program dedicated to the support of content creators specialised in music, cinema and fashion. Visa Creator Program is aimed to help small and micro business entrepreneurs enter the NFT sphere. The scope of the program is to help talents start promoting their businesses within the new digital space. Visa will help the creators and entrepreneurs of each segment deepen their knowledge and understanding of Non-Fungible Tokens, the technology and the various platforms.
Cuy Sheffield, the Head of Crypto at Visa said that the company has studied the NFT ecosystem and its possible impacts on the future of commerce, retail and social media. The company believes that NFTs could become an accelerator of the creator’s economy.
To become a participant of the Visa Creator Program, the candidates have to be entrepreneurs in art, fashion, music or cinema industries. Creators from all over the world have the right to participate. Visa is going to provide tech consultations, pay out a scholarship and help setting up a community and product-management to the successful candidates. Therefore, the company is going to give the candidates the right to network with Visa’s partners and clients, as well as other influencers.
The program’s duration is a year.
The value of the creative industry today exceeds $100 billion, with 50 million artists and creators that post content as their full-time or part-time job, according to Influnecer Marketing Hub.
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