Business News Report
December 13, 2022

DressX and Bershka release a Christmas AR clothing collection

Multi-brand digital fashion platform DressX partners with Inditex’s brand Bershka to release a Christmas collection of AR apparel. The festive drop makes part of the brand’s “Going Out” holiday special and is Bershka’s first digital-only collection. 

So, the AR release features four digital items that could become a perfect fit for holiday photos. DressX users are invited to try on a vinyl-effect balloon dress, a striking oversized electric blue fur coat, a set of chains, and a silver mini-dress. Notably, the designs are available on the app free of charge. 

“DressX is proud to introduce our new collaborative project with Bershka, pushing the boundaries of what is possible in the fashion industry. Launching right on time for the festive season, DressX and Bershka offer the easiest way to get dressed up for the celebration on social media, get creative with photos, videos, and cards, and get ready for the parties in the metaverse,”

said the founders of DressX, Daria Shapovalova and Natalia Modenova. 

This is not the first collaboration between the two companies as in July, DressX and Bershka released a collection dubbed “Smiley,” which included eight AR pieces. One of the pieces is free, and fashion enthusiasts can try it on via the DressX app.

With the new AR clothing release, Bershka promotes a sustainable way of dressing up and has more chances to attract the brand’s core audience, gen Z. 

However, not only teenagers are interested in sustainability and innovation. For instance, DressX has previously partnered with couture brands. In June this year, the company created AR looks to be photographed for the metaverse issue of global L’OFFICIEL magazines

On a side note, we will soon see DressX designs in VR in Meta’s virtual reality online video game Horizon Worlds. Thanks to this partnership, metaverse visitors will have a chance to express themselves by wearing one of the many designs created by DressX. 

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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