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David Bowie estate is launching an NFT collection, named “Bowie On The Blockchain.” The collection aims to celebrate Bowie’s legendary career and his impact on redefining gender roles, live performance, and digital distribution.
“Bowie On The Blockchain” will include exclusive Bowie-inspired artworks produced by nine crypto artists, including FEWOCiOUS, who has prepared a sculpture that will wear an original Bowie outfit for the project.
Besides FEWOCiOUS, artists participating in the initiative are Pussy Riot co-founder Nadya Tolokonnikova, Jonathan Wolfe, Lirona, Osinachi, Defaced, Glam Beckett, Young & Sick, and JAKE.
The “Bowie On The Blockchain” collection is coming out on September 13 on NFT marketplace OpenSea.
David Bowie estate will donate all proceeds from primary sales to CARE, a non-profit humanitarian organization that fights global poverty. Founded in 1945, CARE primarily focuses on girls and women and reached more than ninety million people by 2021.
“David Bowie is an icon and a trailblazer in every way, and we’re honored to partner with his team to bring his legacy into web3. This incredible collection brings together some of the most groundbreaking NFT artists with Bowie artifacts to bring a new generation of fans together in Web3,”said the VP of Business Development at OpenSea, Ryan Foutty.
This tribute to Bowie is not the first time the artist enters the metaverse, however. The artist created BowieWorld back in the 90s to build a better rapport with his fans, well before the term “metaverse” became mainstream. This year, the company Worlds Inc set out to rebuild the platform to modernize it and have it support cryptocurrencies prior to the first Bowie NFT drop.
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