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Coachella, the world-famous music festival that takes place in California that will take place on the weekends of April 15th-17th and 22nd-24th, is going to offer the party people free NFTs to claim.
The Bloom NFT is the name of the project, and it’s aimed to allow the attendees unlock exclusive perks during the festival.
The NFTs are going to be different – some might receive on of the 6 rare ‘flowers’ that grant access to premium upgrades, among which 2023 weekend passes, 2022 VIP upgrade, access to the FTX VIP lounge, Ferris wheel rides, Goldenvoice concert tickets, and, of course, exclusive merch of the festival.
The more rare flowers are going to give access to food & beverage voucher.
To release the NFTs, Coachella partnered with FTX, a crypto exchange from Bahamas, and has built a marketplace on Solana.
In order to claim an NFT, a participant would need to download the FTX App and create an account. The NFTs are supposed to appear on the wallet of an attendee on Friday morning before the festival weekend.
The festival attendees can already claim the In Bloom seed NFT.
The NFT creators are going to receive the royalties. Additionally, a part of the proceeds will be donated to Find Food Bank, Lideres Campesinos and Give Directly.
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