News Report Technology
June 06, 2023

Apple Unveils Vision Pro AR Headset Priced at $3,500

In Brief

Apple introduces Vision Pro, an AR headset priced at $3,500, aiming to revolutionize spatial computing and create immersive digital experiences.

Vision Pro runs on visionOS, a new operating system that allows users to access apps and content anywhere in their environment.

Vision Pro features a real-world display that shows the user’s eyes, and entering fully virtual mode turns off the external display.

Priced at $3,499, Vision Pro will be available for purchase in the United States in early 2024, with availability in other countries expected later.

Apple's Vision Pro
Source: Apple

Apple Vision Pro envisions a world where digital content can be placed anywhere in the environment and interacted with as if it was real, not confined to a screen. The company has just introduced its latest innovation in spatial computing, Vision Pro. The device combines advanced display technology, powerful processing, and natural user interfaces to create immersive and engaging experiences that blur the boundaries between the physical and the digital. 

“Today marks the beginning of a new era for computing. Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing. Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations. It unlocks incredible experiences for our users and exciting new opportunities for our developers,”

said Tim Cook, Apple’s CEO.

Apple Vision Pro runs on visionOS, a new operating system, which allows users to access apps and content anywhere in their space. This includes watching a movie on a virtual screen, playing a game with realistic graphics, or collaborating with others.

Vision Pro combines augmented reality and virtual reality to create immersive and interactive environments explorable with hands, eyes, and voice in a 3D interface.

The headset also transforms the entertainment experience, with a screen that feels 100 feet wide and an advanced spatial audio system. Users can watch movies and TV shows from Apple TV+ and other streaming services or enjoy three-dimensional movies with Apple Immersive Video.

Unlike most headsets, Vision Pro has a real-world display that shows the user’s eyes in the real world. A user’s external display turns off when they enter a fully virtual mode. The mode allows them to experience a simulated reality without distractions. If someone else comes near a user who is in this mode, the headset will create a virtual meeting between them. The user and the person will see each other on their screens.

Vision Pro costs $3,499, which is over three times higher than the cost of the most expensive headset currently offered by Meta, the dominant company in the AR/VR market. The device will be available for purchase in the United States from early next year, with other countries expected to have access to it later in 2024.

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About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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