Business News Report
February 15, 2023

Vayner3 Partners with Whisky Brand Crown Royal to Release a Gamified NFT Experience

In Brief

Vayner3 and whisky brand Crown Royal release an NFT-powered gamified experience

U.S.-based residents can participate and win free NFTs, a Crown Royal cape, or a pair of one-of-one Crown Royal sneakers.

Vayner3 Partners with Whisky Brand Crown Royal to Release a Gamified NFT Experience

Gary Vaynerchuk’s web3 consultancy agency Vayner3 partners with Canadian whisky brand Crown Royal. The latter is the sponsor of the National Football League, which presented its campaign during Super Bowl LVII. In addition to the ad, Crown Royal released a themed NFT-powered game called “Crown Royal Chain of Gratitude.” The scope of the experience is to extend the “chain of gratitude” by inviting as many friends as possible. To start playing, collectors can mint the “Tokens of Gratitude” or join someone else’s existing chain.  

It’s worth noting that all participants will get a free NFT featuring either a Gratitude Crown or a Gratitude Bag. Individuals that create the longest chain of gratitude will receive exclusive prizes: a Crown Royal cape or even a pair of one-of-one Crown Royal sneakers.

Notably, the experience is only available for United States residents over 21 years old. Individuals wishing to participate in the challenge must connect with their phones by scanning a QR code on a dedicated website. The game is open through March 13. 

On a side note, the gamified experience is Crown Royal’s second NFT release. In November 2022, the company launched “That Deserves a Crown,” an initiative that enabled the brand’s fans to mint free NFTs and claim the Crown Royal purple bags. 

“Our brand prides itself on celebrating the generosity and selflessness of the military and hospitality communities, and we’re thrilled we could continue that work on-the-ground in Phoenix, where the city came together to put on a series of beautiful events this past weekend,”

said the Vice President of Crown Royal, Nicky Heckles. 

This is not the first time that Vayner3 has collaborated with an alcohol brand. The agency has previously partnered with the scotch whisky brand Johnnie Walker, which belongs to Diageo, just like Crown Royal. 

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

Hot Stories
Join Our Newsletter.
Latest News

The Calm Before The Solana Storm: What Charts, Whales, And On-Chain Signals Are Saying Now

Solana has demonstrated strong performance, driven by increasing adoption, institutional interest, and key partnerships, while facing potential ...

Know More

Crypto In April 2025: Key Trends, Shifts, And What Comes Next

In April 2025, the crypto space focused on strengthening core infrastructure, with Ethereum preparing for the Pectra ...

Know More
Read More
Read more
MAS Clarifies Regulatory Regime For Digital Token Service Providers, Addressing Industry Concerns
Business News Report Technology
MAS Clarifies Regulatory Regime For Digital Token Service Providers, Addressing Industry Concerns
June 6, 2025
Anthropic Unveils Claude Gov: Specialized AI Models Developed For US National Security Use
News Report Technology
Anthropic Unveils Claude Gov: Specialized AI Models Developed For US National Security Use
June 6, 2025
EigenLayer Rolls Out Redistribution Feature, Allowing AVSs To Repurpose And Distribute Slashed Funds
News Report Technology
EigenLayer Rolls Out Redistribution Feature, Allowing AVSs To Repurpose And Distribute Slashed Funds
June 6, 2025
First Week Of June:  Binance Academy And Solana Spark Global Blockchain Growth
News Report Technology
First Week Of June:  Binance Academy And Solana Spark Global Blockchain Growth
June 6, 2025