Business News Report
April 18, 2023

Rebecca Minkoff Drops a Fashion Collection for Roblox

Rebecca Minkoff Drops a Fashion Collection for Roblox

American fashion brand Rebecca Minkoff releases a fashion collection for the Roblox metaverse. 

The collection features twenty pieces, including purses, backpacks, earrings, bucket hats, hoodies, and sweaters. Most items are created in a minimalistic style in black and white colors. Two pieces, the “curb punk bag” and the “Julian Croissant” bag, are pink. Notably, most of the items from the digital collection were featured during Rebecca Minkoff’s New York Fashion Week show.

The prices range from 75 Robux for the “Dog-clip Earring” to 125 for the backpacks. At the moment of writing, one Robux costs $0.0125, meaning that fashion lovers have a chance to purchase virtual designer items for as little as $0.94. The collection is now available on the Roblox website

Rebecca Minkoff Drops a Fashion Collection for Roblox

The drop shows the growing trend of fashion brands releasing designs for the metaverse. It also allows Rebecca Minkoff to target a younger demographic of fashion-savvy digital natives.

It’s worth noting that this is not the designer’s first step into the metaverse space. In July 2022, the company partnered with the NFT project MAVION to release a non-fungible token collection. Dubbed “Unlockables,” the drop featured 55 NFTs that gave holders access to physical benefits, including a one-of-one bag by Rebecca Minkoff and limited-edition accessory items handmade by independent designers from Italy, Greece, and India. NFT owners also received two tickets to the designer’s New York Fashion Week show. 

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About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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