|Personal Brand Presence||8 / 10|
|Authoritativeness||10 / 10|
|Expertise||9 / 10|
|Influence||9 / 10|
|Overall Rating||9 / 10|
Before working with CEO Brian Armstrong to create the Coinbase exchange, Choi had important executive positions with a number of well-known companies in the sector, including Warner Bros., LinkedIn, Yahoo, and Naspers.
Choi has taken part in a number of seed and Series A and B funding rounds for different financial institutions as well as angel investing. She also has a strong background in consumer internet, software as a service, mergers and acquisitions, venture capital, corporate strategy, business operations, business growth, and data analytics.
As we enter 2019, Coinbase appears to be in a strong position to continue leading the charge for regulatory clarification around cryptocurrencies in the US. Additionally, the Nasdaq-listed business will probably keep establishing roots in offshore jurisdictions.
If history is any indication, executives from Coinbase, such as Armstrong and Choi, will be key in the global regulatory discussions around cryptocurrencies. Coinbase will shut down its San Francisco headquarters and transition to a decentralized remote-work environment, envisioning a global network of smaller offices.
Coinbase’s NFT offering, which reflects resounding support for the nonfungible token sector, is anticipated to take off, with the platform waitlist collecting 1 million signups before launch. Long term, Choi’s global acquisition binge, which is assisting Coinbase in expanding to new geographies and demographics, shows no signs of slowing down.