MEXC’s Q2 Zero-Fee Strategy Delivers Record Growth in High-Demand Pairs
In Brief
In Q2 2025, MEXC boosted trading volume and market share by launching zero-fee promotions on popular USDC-margined and DeFi futures pairs, enabling traders to capitalize on stablecoin growth and market trends.
MEXC, a leading global cryptocurrency exchange, demonstrated sharp market insight in Q2 2025 by launching zero-fee promotions for popular futures trading pairs. This strategy significantly reduced barriers to entry and empowered traders to capitalize on rebounding market conditions.
The initiative aligned with broader market trends highlighted in the CoinGecko Q2 2025 Crypto Industry Report, which noted a 24% increase in total crypto market capitalization and a record $243.1 billion stablecoin market cap. In particular, USDC grew by $1.4 billion, reflecting heightened demand for compliant stablecoins. MEXC’s focus on USDC-margined pairs and DeFi assets allowed users to turn narrative momentum into actionable opportunities.
Q2 Trading Volume Growth Led by USDC Pairs
Leveraging sharp market insight, MEXC quickly identified and capitalized on the growing stablecoin narrative in Q2 2025, launching targeted zero-fee promotions for popular USDC-margined futures pairs. This strategic initiative significantly reduced trading costs and attracted concentrated user participation, enabling traders to capitalize on the expanding stablecoin ecosystem—which saw USDC grow by $1.4 billion amid a record $243.1 billion stablecoin market cap. The campaign generated exceptional volume growth across key USDC pairs, with several emerging as clear user favorites and standout performers.
Market Share Dominance Across Key Sectors
In Q2, investor focus shifted from the Q1 meme frenzy to mainstream coins, infrastructure upgrades, and DeFi innovations. MEXC nailed this pivot in user preferences, rolling out 0 Trading Fee campaign for hot tokens in these sectors:
- TON/USDC: 42% market share
- ETH/USDT: 33% market share
- HYPE/USDC: 21% market share
- ONDO/USDC and POPCAT/USDC: Each gained +5% in market share
Diverse Trading Options for All Types of Traders
MEXC zero-fee promotions cover a diverse range of trading pairs, comprehensively addressing users’ varying risk appetites and investment strategies, thereby enhancing the platform’s inclusivity. ETH/USDT caters to the market’s demand for stable mainstream tokens; SUI/USDC and TON/USDC fulfill the need for positioning in emerging public blockchains; HYPE/USDC appeals to interest in innovative projects and rising tokens; and POPCAT/USDC satisfies high-risk users’ enthusiasm for meme coins.
Strategic Foundation for Growth
The zero-fee structure reduced trading costs significantly, creating a positive cycle of increased volume and market share growth. By combining fee elimination with strategic pair selection across trending sectors, MEXC delivered comprehensive user benefits including diversified options, efficient liquidity, and low-cost access to popular pairs
The Q2 results establish a foundation for continued growth, strengthening MEXC’s competitive position in futures trading while expanding market coverage across asset categories.
About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto”. Serving over 40 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, frequent airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.
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For media inquiries, please contact MEXC PR Team: [email protected]
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About The Author
Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.
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Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.
