Business News Report
November 22, 2022

Macy’s 96th Thanksgiving Parade will take place in the metaverse

In Brief

Macy’s will host its 96th Thanksgiving Parade experience in the metaverse

Fans can join, explore the virtual galleries, and vote for their favorite artists

The first 100,000 users have a chance to receive a free NFT

American department store Macy’s launches the Thanksgiving Parade experience in the metaverse. Following last year’s successful Parade NFTs release, the retailer decided to host America’s most beloved holiday event in a virtual world. 

The new Macy’s experience, developed in partnership with OnCyber metaverse, will feature virtual galleries from five selected NFT projects. Among these are VeeFriends, Cool Cats, SupDucks, Boss Beauties, and a collection from crypto influencer gmoney. 

The metaverse visitors will be able to vote for their favorite artists and select the first-ever NFT Parade balloon for next year’s Parade. Notably, the first 100,000 users that vote in the metaverse will receive free Macy’s NFTs. 

Following the celebration week, Macy’s fans will have a chance to visit the OnCyber NFT gallery space, contributing to Big Brothers Big Sisters of America. Starting from December 5, users will be able to purchase virtual gallery passes for $50, 100% of which will be donated to the youth mentoring organization.

“As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors, and our highly engaged Discord community,”

says the executive producer of Macy’s Thanksgiving Day Parade, Will Coss. 

The Thanksgiving Parade experience launches on November 24, at 9 AM EST, on Macy’s website

It’s worth noting that this is not the first Web3 initiative launched by the department store. In July this year, Macy’s dropped a collection of 10,000 free NFTs to celebrate Independence Day. 

In October, the retailer partnered with Toys “R” Us and Gary Vaynerchuk’s VeeFriends to release a set of physical vinyl figures and plush toys inspired by VeeFriends NFTs. 

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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