News Report
September 02, 2022

Kate Spade launches a gamified Metaverse experience to promote the Autumn collection

American brand Kate Spade enters the Metaverse to celebrate the launch of its Autumn collection. The brand’s first-ever virtual interactive space is an interpretation of a New York-based townhouse, which invites individuals to explore the location and participate in gamified experiences. 

Kate Spade launches a gamified Metaverse experience to promote the Autumn collection
Kate Spade

Kate Spade has partnered with Arlene, a Metaverse advertising service, to develop the virtual space. The Metaverse house actually comes as an addition to the Autumn marketing campaign of the brand that features five female neighbors meeting in a beautiful apartment for drinks. Kate Spade aimed to reflect the playful mood online – the virtual house features crafted music playlists and a branded coloring book. Players can also create custom wallpaper using Kate Spade prints, thereby contributing to a “kindness wall.”

“This idea of community coming together, that feeling, really lends itself to immersive storytelling. It’s not something you want to do only in 2D,”

told the CMO of Kate Spade, Jenny Campbell, to Vogue.

Metaverse visitors will have a chance to be the first to purchase Kate Spade’s new bags, coming in three models. Each of them is hidden in different rooms of the virtual apartment. It’s worth noting that one of the three bags, “Patisserie 3D croissant clutch,” will only be available for purchase inside the virtual experience. 

Kate Spade launches a gamified Metaverse experience to promote the Autumn collection
Kate Spade

Users will be able to access the experience on the Kate Spade website starting from September 7.

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

Hot Stories
Join Our Newsletter.
Latest News

From Ripple to The Big Green DAO: How Cryptocurrency Projects Contribute to Charity

Let's explore initiatives harnessing the potential of digital currencies for charitable causes.

Know More

AlphaFold 3, Med-Gemini, and others: The Way AI Transforms Healthcare in 2024

AI manifests in various ways in healthcare, from uncovering new genetic correlations to empowering robotic surgical systems ...

Know More
Read More
Read more
Bybit Launches Gold & FX Treasure Hunt Competition, Offering Real Gold Rewards
News Report Technology
Bybit Launches Gold & FX Treasure Hunt Competition, Offering Real Gold Rewards
November 21, 2024
Gate Group Introduces Gate Crypto Card, Offering Seamless Global Crypto Payments For EEA Residents
News Report Technology
Gate Group Introduces Gate Crypto Card, Offering Seamless Global Crypto Payments For EEA Residents
November 21, 2024
Sui Blockchain Experiences Downtime: No Blocks Produced For Over An Hour
News Report Technology
Sui Blockchain Experiences Downtime: No Blocks Produced For Over An Hour
November 21, 2024
Starknet Plans Mainnet Upgrade To V0.13.3, Set For November 27
News Report Technology
Starknet Plans Mainnet Upgrade To V0.13.3, Set For November 27
November 21, 2024