Italian fashion brand Bulgari enters the metaverse with Zepeto; opens a virtual pop-up store
Italian luxury fashion brand Bulgari has announced the launch of its own Metaverse, dubbed “Bulgari World.”
The fashion house has partnered with Asia’s largest Metaverse platform Zepeto to develop an exclusive Bulgari virtual world. Featuring an online pop-up store named “BVLGARI SUNSET IN JEJU,” the platform enables users to discover the brand’s 2022 Resort Collection inspired by summer skies and warm golden colors.
Moreover, Bulgari has prepared a fun quest that lets users receive signature accessories and clothing from B.zero1, Divas’ Dream, and Serpenti collections for their avatars.
The metaverse is not the only new Bulgari location. The brand has introduced a new IRL retail shop and a café in Parnas Hotel Jeju in South Korea.
The experience by Bulgari and Zepeto is already live. On August 31, the companies inaugurated new locations with a virtual live event hosted by the avatar of Bulgari’s global ambassador Blackpink Lisa. Zepeto visitors could enjoy the event, interact with the K-pop star’s avatar, and even take selfies.
Zepeto’s network counts over 320 million users, which makes the platform attractive for fashion brands that aim to expand their marketing strategies into Web3. Among other fashion houses that have previously partnered with Zepeto are Florence-based Gucci, currently envisioned by a fan of innovation Alessandro Michele; American brand Ralph Lauren; and young French brand Marine Serre.
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About The Author
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]
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Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]
