Business News Report
March 16, 2023

Google Discontinues Sales of AR Smartglasses, Google Glass Enterprise Edition 2

In Brief

Google has announced it’s discontinuing the production of its augmented reality smart glasses, the Google Glass Enterprise Edition 2.

Glass Enterprise Edition devices will continue to function after September 15, 2023, but Google has no plans to release new software updates for the device.

Google Discontinues Sales of AR Smartglasses, Google Glass Enterprise Edition 2
Source: Google

Google has officially discontinued its augmented reality smart glasses, the Google Glass Enterprise Edition 2. This marks the second time in a decade that Google has ceased production of its head-mounted optical display. The decision to discontinue the product line ends with one of the earliest and most well-known smart glasses in the market, created by one of the largest tech companies in the world.

According to Google’s support page, Glass Enterprise Edition devices will continue to work even after September 15, 2023. However, the company has no plans to release any new software updates for the device. The pre-installed Meet on Glass app will also continue to work until the mentioned date. But after that, it will no longer receive ongoing support from Google. If the device breaks, users can still have it replaced until September 15, 2023, by contacting their distributor or reseller. While Google is not planning any further software updates, it will continue to provide system images for Glass Enterprise Edition until at least April 1, 2024.

“Thank you for over a decade of innovation and partnership. As of March 15, 2023, we will no longer sell Glass Enterprise Edition. We will continue supporting Glass Enterprise Edition until September 15, 2023,”

the company wrote.

The Glass Enterprise emerged as the successor to the original Google Glass, a pair of lightweight glasses that projected small amounts of information onto a see-through display in the user’s line of sight. Released to developers and early adopters in 2013 at $1,500, Google Glass quickly gained a following among tech enthusiasts. However, despite the support of the company’s founders, Larry Page and Sergey Brin, the Glass project failed to gain widespread popularity. The product also raised concerns about privacy due to its built-in camera.

Google’s decision to discontinue the Glass Enterprise doesn’t indicate a shift from the development of augmented reality or smart glasses. Instead, the company continues to explore new prototypes and concepts in this field. Last spring, Google unveiled a different set of smart glasses that can translate and transcribe speech in real-time. Other companies working on AR devices include Microsoft, Meta, and Apple.

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About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

More articles
Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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