Business News Report
April 06, 2023

Google CEO Announces Plans to Integrate AI Chat in Search Engine

In Brief

Google’s CEO Sundar Pichai announced plans to add generative AI to the company’s primary search engine to improve its ability to handle various search queries and address business challenges.

Google is currently testing several new search products, including versions that allow users to ask follow-up questions to their original queries.

 Google CEO announces plans to integrate AI chat in search engine


Google’s CEO Sundar Pichai announced the company’s plan to incorporate generative AI into its primary search engine. In an interview with The Wall Street Journal, the CEO stated that Google aims to improve its ability to handle various search queries and address business challenges.

The California-based big tech is a pioneer in creating large language models (LLMs) that can understand and answer natural-language queries in a human-like manner. However, the company has yet to implement this technology in the search engine.

“Will people be able to ask questions to Google and engage with LLMs in the context of search? Absolutely,”

Pichai told WSJ.

Microsoft has already integrated ChatGPT into its Bing search engine, posing a significant threat to Google’s core business. According to WSJ, the company is also under pressure from investors to reduce costs, which includes Google’s parent company, Alphabet’s, decision to lay off 6% of its workforce in January.

Despite cost-cutting measures, Google has continued to prioritize its AI initiatives and has increased its efforts to develop new products after the success of ChatGPT. While Google has been using AI to understand complex queries for years, the public release of ChatGPT has sparked a competition to integrate the technology into consumer products, with Microsoft CEO Satya Nadella directly targeting Google’s search engine as a rival.

Pichai also hinted at plans to enable direct interaction between users and the company’s large language models through its search engine, which could disrupt the traditional link-based search experience that has been used for over 20 years. As part of this effort, Google is currently testing several new search products, including versions that allow users to ask follow-up questions to their original queries.

In March, Google made its AI-based chatbot, Bard, publicly available, but rather than integrating it into Google’s search engine, it was offered on a waitlist at a separate site. A month earlier, during its demo presentation, Bard committed factual errors that exposed the shortcomings of Google’s chatbot and caused the company to lose $100 billion in market value.

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About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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