From Formula 1 to Tokenized Securities: Major Crypto Partnerships Changing the Game This March
In Brief
In March 2025, major crypto firms like Crypto.com, Binance, and Cashlink formed strategic alliances to improve digital asset liquidity and adoption, marking a new era in blockchain technology.
March 2025 has witnessed groundbreaking partnerships in the crypto space, with industry leaders like Crypto.com, Binance, and Cashlink teaming up with innovative tech firms to enhance liquidity, accessibility, and adoption of digital assets. These strategic alliances are setting the stage for a new era in blockchain technology and financial services.
Crypto.com Expanding into The UAE With Smart Alliances
Crypto.com has forged a strategic alliance with Tawasal Al Khaleej, a prominent UAE-based tech firm specializing in AI and innovation. This collaboration aims to bring Crypto.com’s platform to nearly four million users in the region by integrating with Tawasal’s network and Superapp.
The partnership will roll out in two phases, beginning with Tawasal referring Crypto.com’s services to local partners, strengthening the exchange’s regional presence. Eric Anziani, Crypto.com’s President and COO, emphasized that the partnership opens doors to integrating their digital asset offerings into Tawasal’s cutting-edge tech projects. This collaboration is seen as a prime example of how the UAE’s tech landscape is advancing, with digital asset integration benefiting both businesses and consumers alike.
The second phase will involve embedding Crypto.com’s services directly into the Tawasal Superapp, a key digital ecosystem in the UAE. This integration will make it easier for millions of users to access and trade cryptocurrencies, furthering adoption in a region where fintech innovation is rapidly growing.
Tawasal’s CEO, Eric Leandri, expressed confidence that this partnership would deliver safe, user-friendly experiences while boosting Crypto.com’s visibility in the local market. The collaboration is a significant step for Crypto.com as it strengthens its position in the Middle East’s burgeoning digital asset market.
Haas and Zoomex Revive F1 Crypto Partnerships
Zoomex has partnered with Haas F1 Team, marking a significant return for crypto sponsorships in Formula One. This follows Zoomex’s previous support of rising star Oliver Bearman, who will debut as a full-time F1 driver with Haas this season. The partnership is part of a broader resurgence of crypto ties in racing, with Red Bull and Aston Martin also aligning with Gate.io and Coinbase.
While crypto sponsorships flourished in 2021, they were hit hard by the FTX scandal, leading to a decline in partnerships. Currently, only three F1 teams remain without crypto sponsors. Haas, however, is embracing the future, with Zoomex’s logo to appear prominently on the team’s car and driver apparel at the Australian Grand Prix.
Ayao Komatsu, Haas team principal, expressed enthusiasm for the partnership, highlighting the shared commitment to innovation between F1 and crypto trading. This collaboration strengthens Haas’ position in the evolving world of digital finance and technology.
Binance’s $2 Billion Collaboration with Abu Dhabi’s MGX
Binance has secured a groundbreaking $2 billion investment from Abu Dhabi’s MGX, an AI and advanced tech powerhouse. This partnership comes at a pivotal moment for Binance, which has faced regulatory challenges, including a $4.3 billion fine from the U.S. Department of Justice for anti-money laundering violations. With a significant portion of the penalty settled, Binance continues its regulatory journey under new leadership from Richard Teng, who replaces founder Changpeng Zhao.
MGX, established last year, is driven by a vision to integrate AI with blockchain to reshape finance. Backed by prominent figures like HH Sheikh Tahnoon Bin Zayed Al Nahyan and Khaldoon Al Mubarak, MGX’s support is more than just financial—it’s strategic, aimed at fostering long-term growth. With 260 million users and over $100 trillion in transactions, Binance is now poised to enhance its regulatory compliance and digital finance offerings, ensuring a more secure and scalable future for cryptocurrency adoption.
Wang & Lee Group Start an AI Partnership with Linko Smart Technology
Wang & Lee Group, Inc. (W&L) has partnered with Linko Smart Technology to create a pioneering, AI-driven, sustainable smart home ecosystem.
This exclusive collaboration will integrate W&L’s blockchain technology and solar energy solutions into Linko’s smart home devices, offering users the opportunity to earn crypto rewards through energy savings. Linko’s AI thermostats and solar monitors will automatically direct saved energy to W&L’s crypto-mines, generating rewards redeemable for device upgrades or cash.
Additionally, W&L will be the exclusive agent for integrating third-party media content into Linko’s devices, with users earning tokens based on their “air-time.” A revenue-sharing model will see 70% of ad content revenue flow to W&L, supporting its crypto reward pool.
This collaboration aims to reduce household energy waste through AI automation while encouraging sustainable behavior. By merging AI, blockchain, and renewable energy, this partnership promotes a circular economy and advances global sustainability goals, providing both environmental and financial incentives for users.
Finery Markets Boosting Liquidity via Sage Capital Partnership
Finery Markets has partnered with Sage Capital to enhance institutional access to crypto liquidity. Sage Capital, known for its deep, institutional-focused liquidity in the digital asset market, will serve as Finery Markets’ liquidity provider using the FIX protocol’s new quote stream method. This collaboration makes Finery Markets the first crypto ECN technology provider to offer a variety of trading methods, including RFQ, order book, and quote streams.
The partnership enables Finery Markets customers to tap into Sage Capital’s extensive liquidity pools, providing a significant advantage for institutional clients. It also integrates Sage’s liquidity solutions across Finery Markets’ suite of products, including FM Marketplace, FM Liquidity Match, and FM Whitelabel.
Konstantin Shulga, CEO of Finery Markets, emphasized the company’s commitment to offering advanced trading infrastructure. Nathan Sage, CEO of Sage Capital, highlighted the firm’s ability to provide real-time pricing and tight spreads for major digital assets, offering clients consistent, 24/7 liquidity.
Cashlink and 21X’s Comprehensive Tokenization Venture
Cashlink and 21X, two of Germany’s leading tokenization startups, have formed a strategic partnership to offer a comprehensive, end-to-end tokenization and trading solution for the German market. This collaboration strengthens Germany’s role as a leader in blockchain-based securities and aims to revolutionize the digital securities landscape in Europe.
Cashlink, Germany’s largest crypto securities registrar, specializes in the issuance, registry, and custody of blockchain-based securities. The company has been instrumental in advancing Germany’s Electronic Securities Act (eWpG), allowing issuers to bypass traditional central securities depositories and significantly reduce costs.
21X, soon to launch Europe’s first fully licensed DLT-based trading and settlement system (DLTSS) under the EU’s DLT Pilot Regime, will address the long-standing challenge of limited liquidity and trading options for tokenized assets. This system will introduce a regulated secondary market for digital securities.
Together, Cashlink will manage digital securities issuance and custody, while 21X will provide seamless trading and settlement infrastructure, offering greater liquidity and accessibility for investors.
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About The Author
Victoria is a writer on a variety of technology topics including Web3.0, AI and cryptocurrencies. Her extensive experience allows her to write insightful articles for the wider audience.
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Victoria is a writer on a variety of technology topics including Web3.0, AI and cryptocurrencies. Her extensive experience allows her to write insightful articles for the wider audience.
