Business News Report
December 01, 2022

Forever 21 launches a physical collection based on its digital line on Roblox’s metaverse

In Brief

Fashion brand Forever 21 is offering a physical clothing line based on its virtual collection.

Forever 21 entered Roblox a year ago.

forever 21 metaverse
Source: Forever 21

Forever 21 is the latest fashion brand to tie its physical products to a line of digital wearables for metaverse avatars. The F21 Metaverse Collection is already available in stores and on forever21.com. The prices for virtual items start at $14.99.

Over a year ago, the American fast-fashion brand released a virtual product collection on Roblox. The Los Angeles-based company teamed up with metaverse creation firm Virtual Brand Group to develop the Forever 21 Shop City on Roblox. The metaverse company has helped Tommy Hilfiger, PacSun, and Ralph Lauren enter the virtual world.

The collection offers all types of digital wearables: from hoodies and t-shirts to mini-skirts and flared pants. All of the items include real-life versions of clothes. One of the top products is the fan-favorite Forever Beanie, the top-selling item in Forever 21 Shop City.

Forever 21 virtual collection on Roblox metaverse
Forever 21 virtual collection on Roblox

For the first time, Forever 21’s digital collection is offering limited-edition tradeable Roblox accessories. One new item is available each day for only six hours from December 5 to December 9.

Metaverse Fashion Trends 2022 report by Roblox indicates that 70% of Gen Z platform users say they borrow ideas from their physical appearance to pass them onto their avatars. The paper also notes that with young people interacting in immersive social platforms, “the demand for digital fashion, its widespread impact and, as a result, its prestige are on the rise.” In addition, half of the respondents in the survey stated they change their avatar’s clothing at least once a week, thus driving the market for digital wearables further.

“Our initial goal with Forever 21 Shop City was to expand how we engage with our customers and make our products accessible to all. With the success of the virtual Forever Beanie in our Roblox store, we are thrilled to bring this beloved product and the entire F21 Metaverse Collection to life,”

said Winnie Park, the CEO of Forever 21.

Fashion brands are bullish on the metaverse: H&M is soon releasing a metaverse collection and an immersive virtual space. Mango and Bershka also made their moves into the digital world.

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

More articles
Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

Hot Stories
Join Our Newsletter.
Latest News

From Ripple to The Big Green DAO: How Cryptocurrency Projects Contribute to Charity

Let's explore initiatives harnessing the potential of digital currencies for charitable causes.

Know More

AlphaFold 3, Med-Gemini, and others: The Way AI Transforms Healthcare in 2024

AI manifests in various ways in healthcare, from uncovering new genetic correlations to empowering robotic surgical systems ...

Know More
Join Our Innovative Tech Community
Read More
Read more
Retik Finance (RETIK) Will Become a Top 100 Crypto by the End of 2024, Listings on May 21
News Report
Retik Finance (RETIK) Will Become a Top 100 Crypto by the End of 2024, Listings on May 21
May 18, 2024
Alchemy Pay Teams Up With BounceBit To Support Bitcoin Restaking Ecosystem
Business News Report Technology
Alchemy Pay Teams Up With BounceBit To Support Bitcoin Restaking Ecosystem
May 17, 2024
Magic Square Unveils IDO Platform Magic Launchpad To Democratize Retail Access For Web3 Investors
Business Markets News Report
Magic Square Unveils IDO Platform Magic Launchpad To Democratize Retail Access For Web3 Investors
May 17, 2024
Binance Partners with Taiwanese Authorities to Unveil Massive $6 Million Crypto Money Laundering
Opinion Business Markets Software Technology
Binance Partners with Taiwanese Authorities to Unveil Massive $6 Million Crypto Money Laundering
May 17, 2024