Doja Cat partners with JBL to launch the ‘Fresh Fruit’ NFT collection


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In an exclusive collaboration with speaker company JBL, American singer Doja Cat released her second NFT collection, ‘Fresh Fruit Doja Cat x JBL.’

The collection dropped on Web3 company OneOf, famous for its partnerships with brands, athletes, and artists. OneOf also hosted Doja’s previous NFT collection in September 2021, which sold out in five minutes. 

The Fresh Fruit NFT collection is also available on eBay. The artwork portrays a series of 3D JBL headphones, each influenced by Doja. 

Holders of the NFT will have exclusive access to Doja’s performance at JBL Fest 2022 in Las Vegas and will be able to participate in AR simulations and win early access to JBL products. 

“Sound transcends time and space, and who better to turn music into an out-of-this-world phygital experience than Doja Cat,” said Bill Wyman, VP of Integrated Marketing at Harman, the mother company of JBL. 

The NFT collection is made up of four tiers: green, gold, and diamond, which launched before August 30. The last tier is platinum and dropped on September 1. Platinum guarantees access to JBL Live! and a chance for the holder to win a Diamond NFT. 

Doja Cat’s first NFT drop called, ‘The Rise of Planet Doja,’ had an impressive result. Her single edition crystal token was sold to the highest bidder for $188,888, breaking the record for OneOf’s most expensive NFT and Tezo’s largest item auctioned. 

A few days ago, OneOf revealed that the Doja Cat Genesis Fusion NFT would launch this September. 

“The long-anticipated “fusion” is arriving soon for Doja Cat Genesis Collection NFT holders! Fusion is a cool way to create new and unique NFTs. Genesis holders will be able to fuse three genesis Doja Cat NFTs using an exclusive recipe book featuring all fusing combinations,” OneOf announced. 

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Agne Cimermanaite

Agne is a journalist and writer with a background in literature, culture, and arts. She entered the Web3 space in 2021 and began writing about cryptocurrency and NFTs. Agne is passionate about technology and storytelling and is always on the lookout for exciting stories.

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