Chipotle announces a crypto giveaway


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Chipotle Mexican Grill announces a new crypto giveaway dubbed “Buy The Dip.” The initiative aims to celebrate National Avocado Day on July 31. Until this date, participants have the possibility to win “free crypto” and Chipotle signature food items, such as Guac and Queso Blanco. 

Chipotle announces a crypto giveaway

To participate, individuals must be 18 years or older and legally reside in the U.S. Players also need a verified Coinbase account and a Chipotle Rewards Account. 

The game is open for eligible users during “entry periods” from 10 AM to 6 PM Pacific Time. Participants do not need to purchase anything from Chipotle to enter the game.

The prize pool features $200,000 of rewards in Ethereum, Bitcoin, Dogecoin, Avalanche, and Solana. The prizes will be divided among 516 players in various amounts. For instance, five users per game day will have a chance to win $1,000 in Ethereum. Additionally, 700,000 individuals will receive free food items and dip vouchers for digital orders. 

Chipotle announces a crypto giveaway

“We want to build the next generation of Chipotle fandom by connecting with the Web3 community. We’re excited to bring positivity to the crypto conversation,” said Chris Brandt, the Chief Marketing Officer at Chipotle.

In May, the fast food chain started accepting cryptocurrency as a form of payment in 3,000 United States-based restaurants. Chipotle currently accepts over 98 cryptocurrencies – including Ethereum, Bitcoin, and Dogecoin. 

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Valeria Goncharenko

Valeria is a writer and creator, passionate about Web3, marketing, and fashion. She dedicates her spare time to photography and art direction and has recently minted an NFT collection.

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