Charlotte Tilbury Beauty in the Metaverse
Charlotte Tilbury, the famous beauty brand is inviting its clients to the Metaverse.
The brand has launched the ‘Pillow Talk’ make-up collection, featuring new products: Multi-Glow Highlighter, Push Up Lashes! Mascara, Beautifying Glow Cheek, Eye Kit and Luxury Eyeshadow Palette.
To promote the launch, Tilbury has gathered together a team of legendary models, among which Twiggy, Kate Moss and Jourdan Dunn.
The brand has not just produced a normal photoshoot, – instead it created its own Metaverse, representing the ‘Pillow Talk Party Virtual Beauty Wonderland’. Charlotte’s Virtual store is an homage to innovation she’s a fan of, and a great way to amplify the user experience of online shopping.
Within the Pillow Talk Party the visitors can try 3D makeup products, purchase make-up items, get access to exclusive content and see makeup tutorials at Charlotte’s beauty boudoir. More than that, the Metaverse visitor might find and win ‘magic presents’ by Tilbury. One of these is a free 15-minute virtual call with a beauty expert that would give the participant tips on make-up tricks and help shop cosmetics virtually. Then, the user has an opportunity to purchase or gift a proper one-hour make-up consultation.
The 3D volumetric avatar of Charlotte Tilbury is expecting everyone at the Party!
In order to access, the user has to have an iPhone 10 or newer; Safari browser; and the latest software update.
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About The Author
Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]
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Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]
