Aura Blockchain Consortium and Mojix partner to build transparency within the luxury ecosystem

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Aura Blockchain Consortium partners with Mojix to build transparency within the global luxury ecosystem by introducing certified traceability via item identification

The Consortium members will receive brand protection and improvement in customer loyalty.


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Aura Blockchain Consortium and Mojix partner to build transparency within the luxury ecosystem

Aura Blockchain Consortium announces a strategic partnership with Mojix, a leader in item-level intelligence solutions for supply chains.

Mojix provides NFC-RFID-enabled identities for various goods, including luxury items, and helps companies track the pieces from source to the point of sale. It helps track and automate the supply chain.

The partnership aims to build trust and transparency within the global luxury ecosystem by introducing certified traceability via item identification. The parties plan to raise the standard of the customer experience and aim to generate awareness around the benefits of digitization. And it’s more than just a simple authentication tool for users. Tracking the supply chain gives customers knowledge of where their products originated and what their journey was from start to finish.

The collaboration brings various benefits to the existing and future Aura Blockchain Consortium members. For instance, the companies will receive brand protection and improvement in customer loyalty thanks to information on the provenance of items enabled by blockchain technology. 

“We’re honored to be able to demonstrate, once again, the power of item-level intelligence and transparency in the world of luxury, one that we know well and have supported for the past twenty years. The difference this time is major: our partnership with the Aura Blockchain Consortium will make it very easy to onboard brands to digitization, serialization, and the pertinent use of that data,”

said the CEO of Mojix, Dan Doles. 

Aura Blockchain Consortium was established by Prada Group, OTB Group, LVMH, Mercedes-Benz, and Cartier in April 2021. The organization invests in cutting-edge products and technologies, such as blockchain, for the luxury fashion industry. 

Among the Consortium’s current participants are Hublot, Bulgari, Hennessy, and Miu Miu, as well as founding associate members Maison Margiela, Louis Vuitton, Cartier, Prada, and founding members LVMH, Mercedes-Benz, OTB, Richemont, and Prada Group. 

In December 2022, luxury Swiss watchmaker H. Moser & Cie joined the Consortium to elevate its customer experience using blockchain technology. Notably, big and small companies are welcome to the group. Luxury business entrepreneurs can apply on a dedicated page

Read more about blockchain in the fashion industry:

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Valeria Goncharenko

Valeria is an Italy-based writer passionate about Web3 and innovation. She is getting her second Major in International Business Management while dedicating her spare time to photography and fashion.

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