Asia Leads The Charge As Complete Digital Asset Ecosystems Fuel Web3’s Rise
In Brief
Web3 is growing in Asia—especially Southeast Asia—with markets expected to surge alongside increasing grassroots adoption, driven by retail investors, evolving regulatory frameworks, and integrated platforms like JuCoin that simplify access to decentralized applications across the region’s diverse landscape.
Web3 has made significant progress in establishing itself as a full-fledged industry in Asia, with Southeast Asia being a prominent example of its rise on the largest continent. Valued at $147.8 million in 2023, the Southeast Asian Web3 market is predicted to reach $2.97 billion by 2032.
According to Chainalysis’s 2023 Global Crypto Adoption Index, Central and Southern Asia were leading the charge in grassroots adoption, and six of the top ten countries by crypto adoption were located in Central and Southern Asia and Oceania. Many of the top CSAO countries on the index were in the lower middle income (LMI) category, and 40% of the world’s population lives in LMI countries, the highest percentage of all income categories.
Retail investor and crypto trader activity is key to mainstream adoption
Retail investors and crypto traders seeking simplified access to DeFi and Web3 form a substantial part of the LMI category, and efforts to onboard crypto novices and bring complexity down to a minimum contribute to Web3 growth. Taiwan is in a unique position to take advantage of rapid DeFi and blockchain developments.
JuCoin, an internationally active digital asset trading platform that transitioned into the world’s flagship service-driven crypto ecosystem, has recognized this fact, entering the Taiwan market with an investment of NT$200 million ($6.69 million) in local projects. JuCoin stands out in the crowded Asian market by providing users with a single interface and straightforward access to a variety of services. It delivers efficiencies that come from interconnected services, purpose-built to make Web3 accessible to the average user.
Its ecosystem includes the public blockchain JuChain, gaming aggregation platform JuGame, decentralized social platform JuChat, JuCoin Wallet, and more, all designed to deliver an engaging, secure, and seamless next-generation experience. JuChain boasts a high-efficiency consensus mechanism and environmentally friendly features, while the wallet provides the option to manage multichain assets, enables seamless access to 5,000+ applications, including UniSwap and Compound, and facilitates interactions through a single signature.
Ju Card offers worldwide Visa network coverage, connecting holders to millions of merchants and seamlessly bridging Web2 and Web3. Holders can deposit USDT and other cryptocurrencies into their cards and control their spending.
Comprehensive ecosystems cater to the diversity of the Asian market
Asia has over 2,300 languages and more than 48 regulatory frameworks and covers different subregions, including Southeast Asia, Northeast Asia, Southwest Asia, and South Asia. In some cases, the cultural differences within the continent are greater than those between Western countries. This diversity profoundly impacts Asia’s Web3 industry.
Each Northeast Asian country has a unique approach: Japanese government initiatives promote Web3 development, South Korea combines incubation support with regulation, and China is known for its strict regulations. Asia is home to almost two-thirds of the world’s population, contributes over a third of its GDP, and has outpaced Europe and North America with a 3.6% growth rate, according to a publication citing Dune Analytics. Around 60% of crypto users worldwide are based in the region, and most of them are young adults.
The key to popularizing the Web3 industry even further lies in developing intuitive consumer applications. This is analogous to internet growth in the past, where user-friendly applications like email drove adoption of the World Wide Web.
Connected services that integrate seamlessly may contribute to the advent of Web3. JuCoin is not the only platform that started as a single-service application and evolved into an inclusive digital ecosystem. The number of TON blockchain users rose after Web3 features were integrated into Telegram, which suggests that introducing new services into familiar environments can drive adoption.
The impact of regulatory uncertainty and fragmentation
Despite the Asian market’s potential, relying solely on indicators and expectations may be insufficient. Japan’s stablecoin policy highlights the need for in-depth on-chain analysis. The government has introduced stablecoin guidelines, and legal revisions to those guidelines have allowed issuance, but significant on-chain impact has yet to manifest. This is due to regulatory hurdles to issuing trust-based stablecoins on public blockchains and limited use cases. More detailed analysis is necessary to bridge the gap between policy and adoption.
Jurisdictions like Hong Kong, Thailand, South Korea, and Pakistan are crafting solid frameworks that balance oversight and innovation. With the passage of the Stablecoins Ordinance in May 2025, Hong Kong solidified its position as a major digital asset market. In June 2025, South Korea’s Financial Services Commission enforced comprehensive crypto regulations covering trading platforms, custody, and exchanges, while Pakistan established the Digital Assets Authority to address its informal crypto market, valued at an estimated $25 billion.
Regulations remain fragmented across Asia, with varying levels of enforcement and sophistication. Compliance costs may stifle small-scale players, while mainland China’s crypto bans and geopolitical tensions challenge Hong Kong’s ambitions. Pakistan’s plans require global cooperation and reliable infrastructure to succeed. Unfinished regulations and a general lack of understanding of crypto asset-related risks contribute to insufficiently transparent crypto asset insurance policy phrasing and coverage, which in turn deters crypto market growth.
Overcoming gaps in organic Web3 growth
Investors are categorized into whales, sharks, and minnows, with trading volumes of $100,000+, $10,000–$100,000, and less than $10,000, respectively. The share of minnow investors in trading volume and transaction count increased steadily between 2021 and 2024, which indicates the rising utility of Web3 services in the Asian market.
Despite positive prospects overall, gaps in organic Web3 growth are observed across Asia. Leveraging the region’s prominent technological strengths, fostering regulatory clarity, and using service-based offerings to ease the learning curve for those new to crypto can help achieve organic growth.
Asia’s rapid adoption of 5G and 6G networks, coupled with its thriving blockchain ecosystem, creates fertile ground for such a development. JuCoin’s single login for trading, gaming, DeFi, social, and governance, combined with its high-speed blockchain and hardware designed for crypto, presents a noteworthy alternative to siloed systems that compel users to jump between platforms.
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About The Author
Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.
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Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.
