Adobe Launches Firefly for Enterprise and Introduces Adobe Express to Accelerate Creativity With AI
Adobe has introduced Firefly for Enterprise, a platform that caters to the increasing demand for content creation in organizations.
With Firefly for Enterprise, every employee can generate images or copy instantly from text-based descriptions for various purposes, such as marketing campaigns and social media promotions.
The announcement was made during Adobe Summit EMEA 2023, where Adobe also unveiled a beta version of Adobe Express, an all-in-one content creation platform.
Adobe has launched Firefly for Enterprise, a new platform for its generative AI model that enables organizations to meet the growing demand for content creation. The platform allows every employee within a company to generate images or copy from text-based descriptions instantly, which can then be used in marketing campaigns, social media promotions, corporate presentations, and more.
The announcement was made during Adobe Summit EMEA 2023, where Adobe also introduced a new beta version of Adobe Express, a cloud-based design platform. The all-in-one content creation app makes it fast and easy to design social media posts, videos, images, PDFs, flyers, logos, and more.
Enterprise users can access Firefly through the standalone Firefly application, Creative Cloud, or Adobe Express. Businesses can also train the AI model with their own branded assets, allowing Firefly to replicate the brand’s style when generating images and copy.
With Adobe Express, users can remove backgrounds with one click and combine clips and artwork. The app also offers thousands of professionally designed templates and Adobe Stock videos, photos, and music. There are also text-to-image and text effects tools powered by Adobe Firefly to create unique designs. Adobe Express allows real-time collaborations with team members and access to linked Adobe Photoshop and Illustrator files.
“The new release of Adobe Express brings together technology from Photoshop, Illustrator, Premiere and Acrobat with our Firefly generative AI models into a fun and easy web application experience allowing everyone, from individuals to large organizations to create content that stands out,”said David Wadhwani, president, Digital Media Business at Adobe.
Adobe is also collaborating with Google to bring Firefly and Express to the company’s AI chatbot Bard. This allows users to write their vision to Bard to create AI-generated images from Firefly directly in the chatbot. They can then modify these images using Express to create standout social posts, posters, flyers, and more with inspiration from the largest collection of high-quality templates and assets.
Adobe integrated Firefly into Photoshop only two weeks ago. The company’s innovative solution enables users to explore countless ideas and produce numerous variations at the speed of thought.
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