Art News Report SMW
June 08, 2023

Adobe Launches Firefly for Enterprise and Introduces Adobe Express to Accelerate Creativity With AI

Adobe has launched Firefly for Enterprise, a new platform for its generative AI model that enables organizations to meet the growing demand for content creation. The platform allows every employee within a company to generate images or copy from text-based descriptions instantly, which can then be used in marketing campaigns, social media promotions, corporate presentations, and more.

Adobe Launches Firefly for Enterprise and Introduces Adobe Express to Accelerate Creativity with AI

The announcement was made during Adobe Summit EMEA 2023, where Adobe also introduced a new beta version of Adobe Express, a cloud-based design platform. The all-in-one content creation app makes it fast and easy to design social media posts, videos, images, PDFs, flyers, logos, and more.

Enterprise users can access Firefly through the standalone Firefly application, Creative Cloud, or Adobe Express. Businesses can also train the AI model with their own branded assets, allowing Firefly to replicate the brand’s style when generating images and copy.

With Adobe Express, users can remove backgrounds with one click and combine clips and artwork. The app also offers thousands of professionally designed templates and Adobe Stock videos, photos, and music. There are also text-to-image and text effects tools powered by Adobe Firefly to create unique designs. Adobe Express allows real-time collaborations with team members and access to linked Adobe Photoshop and Illustrator files.

“The new release of Adobe Express brings together technology from Photoshop, Illustrator, Premiere and Acrobat with our Firefly generative AI models into a fun and easy web application experience allowing everyone, from individuals to large organizations to create content that stands out,”

said David Wadhwani, president, Digital Media Business at Adobe.

Adobe is also collaborating with Google to bring Firefly and Express to the company’s AI chatbot Bard. This allows users to write their vision to Bard to create AI-generated images from Firefly directly in the chatbot. They can then modify these images using Express to create standout social posts, posters, flyers, and more with inspiration from the largest collection of high-quality templates and assets.

Adobe integrated Firefly into Photoshop only two weeks ago. The company’s innovative solution enables users to explore countless ideas and produce numerous variations at the speed of thought.

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About The Author

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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Agne Cimerman
Agne Cimerman

Agne is a journalist who covers the latest trends and developments in the metaverse, AI, and Web3 industries for the Metaverse Post. Her passion for storytelling has led her to conduct numerous interviews with experts in these fields, always seeking to uncover exciting and engaging stories. Agne holds a Bachelor’s degree in literature and has an extensive background in writing about a wide range of topics including travel, art, and culture. She has also volunteered as an editor for the animal rights organization, where she helped raise awareness about animal welfare issues. Contact her on [email protected].

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