News Report
September 16, 2022

Accessory brand Vera Bradley launches an NFT collection and a Metaverse project

Accessory brand Vera Bradley launches an NFT collection and a Metaverse project

Woman-led lifestyle and accessory brand Vera Bradley launches an NFT collection to celebrate the 40-year anniversary of the company’s establishment. 

The debut NFT collection, named “Heritage Pass,” features 440 non-fungible tokens of the brand’s signature “Jilly” bag. Four hundred NFTs are already available for purchase on Vera Bradley’s website. Notably, NFT Pass holders will have the possibility to redeem the NFTs for IRL bags. Speaking of which, the “Jilly” bag comes in four colorful print designs. 

One Heritage Pass NFT goes for $82 (0.045 ETH), which is similar to the retail price of an original Jilly bag. Customers have the option to pay either in ETH or USD.

Additionally, NFTs grant early adopters access to the pre-sale of another collection—“The 1982 Collection.” Supporting National Breast Cancer Awareness Month, it will feature generated artworks of the original Vera Bradley prints. 

“The 1982 Collection” comes on October 1 and will be available for general sales starting from October 3. It’s worth noting that all proceeds from primary NFT sales will go to The Vera Bradley Foundation for Breast Cancer. 

Along with the NFT collections, the brand introduces “The World of Vera Bradley,” a Metaverse concept that aims to merge the physical and digital worlds. The project will provide users with limited-edition fashion items and exclusive giveaways. 

“With the launch of the World of Vera Bradley and our first NFT collections, we will create an authentic and connected community of digital asset holders through innovation, vision, and a consumer-first approach. This is another experience to strengthen Vera Bradley’s sisterhood, utilizing Web3 and fundraising for the Vera Bradley Foundation for Breast Cancer,”

said the VP of Marketing at Vera Bradley, Jennifer Bova. 

The world of fashion is showing increasing interest in the NFTs and the metaverse, and Vera Bradley is just one of the many brands that have recently dropped their NFTs. Luxury fashion brand Hermes has announced the upcoming launch of its first NFT as well as an entire metaverse experience. In May, Dolce & Gabbana presented its nine-piece D&G Genesi NFT collection at the Decentral Art Pavillion and the Venice Art Biennale. 

Read related posts:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

More articles
Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

Hot Stories

Lido Launches stETH With Rebases On OP Mainnet

by Alisa Davidson
October 15, 2024
Join Our Newsletter.
Latest News

Lido Launches stETH With Rebases On OP Mainnet

by Alisa Davidson
October 15, 2024

From Ripple to The Big Green DAO: How Cryptocurrency Projects Contribute to Charity

Let's explore initiatives harnessing the potential of digital currencies for charitable causes.

Know More

AlphaFold 3, Med-Gemini, and others: The Way AI Transforms Healthcare in 2024

AI manifests in various ways in healthcare, from uncovering new genetic correlations to empowering robotic surgical systems ...

Know More
Read More
Read more
Securitize Integrates With Zero Hash To Enable Purchase Of BlackRock’s BUIDL Through USDC Conversion
Business News Report Technology
Securitize Integrates With Zero Hash To Enable Purchase Of BlackRock’s BUIDL Through USDC Conversion
October 15, 2024
Gate.io Enters Strategic Partnership With Onramper For Seamless Fiat-To-Crypto Swaps
Business News Report Technology
Gate.io Enters Strategic Partnership With Onramper For Seamless Fiat-To-Crypto Swaps
October 15, 2024
Lido Launches stETH With Rebases On OP Mainnet
News Report Technology
Lido Launches stETH With Rebases On OP Mainnet
October 15, 2024
Synnax Introduces Credit Intelligence Platform, Setting New Standard In Credit Analysis And Financial Insights
Business News Report Technology
Synnax Introduces Credit Intelligence Platform, Setting New Standard In Credit Analysis And Financial Insights
October 15, 2024