Web3’s Next Big Marketing Stunt: The Art of the Grassroots X Space
In Web3’s digital native environment where network effects and community engagement stand as primary pillars for building winning projects, leading blockchain agencies and consultancies are constantly working to develop new and innovative marketing strategies. As the next bull run draws nearer, the battle to earn the attention, usership, and capital of Web3’s bustling community of NFT collectors, DeFi traders, and general enthusiasts has never been greater.
Without exception, in the community growth department, 2024 has been the year of X Spaces, as a number of projects have had major success launching free weekly podcasts around niche, grassroots communities in Web3. By holding weekly episodes and inviting popular figures from specific Web3 ecosystems to share their perspective and promote their own projects, many X Spaces and their hosting projects have significantly grown their followings within Web3’s burgeoning social scene on X. And the best part: holding a regular, long-form podcast on X Spaces is entirely free – as is always the case in Web3, the barriers to entry have never been lower!
X Spaces: The New Frontier in Grassroots Web3 Marketing
X Spaces are live audio conversations hosted directly on X that allow users to engage in real-time discussions. In addition, X Spaces serve as interactive forums where participants can share insights, ask questions, and connect with industry leaders. The informal nature of these spaces encourages open dialogue and fosters a sense of community, making them ideal for grassroots marketing efforts.
By launching a regular X Spaces, a Web3 project can effectively amplify its brand presence, form symbiotic relationships with other ecosystem projects, and uplift its entire ecosystem in the presence of Web3 enthusiasts from around the space. By leveraging free content and participatory opportunities, organizations can also establish win-win relationships that promote entire ecosystems without leaving any individuals or stakeholders out to dry.
The bottom line: while many projects are paying influencers hand-over-fist to push their brand messaging out across the Web3 social scene, others are taking visibility objectives into their own hands by creating high-value content that increases brand awareness, attracts prospective users, entices business development leads, and organically earns the attention of well-regarded influencers. – and all without spending a drop of a project’s precious of marketing budget!
Lunar Digital Assets: The Innovators That Kickstarted the Trend on X
Lunar Digital Assets (LDA) is a Web3 marketing agency and incubator with deep experience in the entire project development vertical – from token launch to brand formation, public relations, and community building. With a focus on grassroots community empowerment, LDA has effectively leapfrogged the all-too-common pay-to-pay influencer promotion model, utilizing free X Spaces resources to empower their clients to vastly improve their brand visibility as they uplift their broader ecosystems. LDA’s approach leverages collaboration and win-win relationships, creating models where all ecosystem stakeholders can thrive.
LDA has consistently supported its clients to establish weekly X Spaces that bring together diverse voices from the Web3 community. These sessions showcase innovative projects and provide a platform for insightful discussion, open debate, and of course, the regular delivery of fresh alpha.
Case Studies That Speak for Themselves
In just the last couple years, LDA clients have developed a trio of popular podcasts using X Spaces. Each has effectively taken on the ethos of the Web3 ecosystem it calls home, connected with other community leaders, and grown massively to reach a broader audience of new listeners.
QuickSwap’s “The Aggregated”
Launched in early 2023, QuickSwap’s “The Aggregated” podcast exemplifies the explosive potential of weekly X Spaces episodes to dramatically increase community engagement. Originally focused on the Polygon ecosystem, QuickSwap’s podcast quickly evolved to include a broader range of topics and guests as it became popular across the Web3 space. With a significant following, “The Aggregated” has become a must-listen for anyone interested in the latest developments in Polygon’s industry-leading Layer 2 scalability stack, high-performance EVM DeFi, and tantalizing Web3 news items.
Kinetix’s “Innovation in the Cosmos”
LDA’s Kava-based DeFi hub Kinetix scored major attention with its “Innovation in the Cosmos” X Spaces, which has picked major traction within both the Kava and Cosmos communities. By focusing on innovation and market trends, the podcast has amassed a diverse audience eager to learn about the future of DeFi and other decentralized technologies – both from within and beyond Web3.
Dogechain’s “Dogechain Roundtable”
Predating both Kinetix and QuickSwap, the “Dogechain Roundtable” podcast on X Spaces created a home and general forum for Web3’s ever-wacky meme culture enthusiasts as early as 2022. By fostering a sense of community and providing a platform for open and meaningful discussion, Dogechain empowered its audience and increased engagement across the entire memecoin space – one of Web3’s leading sectors in 2024.
Why X Spaces Are a Huge Win for Web3
Beyond LDA’s trio of successful media stories, X Spaces are a huge win not only for Web3 ecosystems, but for the entire industry at large. As is now well established by a plethora of case studies, X Spaces can significantly enhance the visibility and reach of Web3 projects by connecting directly with their audiences, building trust and loyalty, and empowering grassroots ecosystems.
But what’s often even more powerful about X Spaces is their ability to instill awareness and drive engagement in the traditional tech space and even amongst social media users. By creating a supportive, informative, and engaging content funnel, Web3 projects holding weekly podcasts on X Spaces are making meaningful progress on the path toward the mass adoption of decentralized technologies, paving the way for a bright and promising on-chain future.
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About The Author
Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.
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Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.
