Markets News Report
March 30, 2023

TikTok Overtakes Instagram to Become the World’s Most-Downloaded App

In the world of social media, the competition between apps is constantly heating up. The last few years have brought a new entrant to the fray: TikTok. Launched in mid-2016, it has skyrocketed in popularity and recently overtook Instagram to become the world’s number-one downloader.

The Rise Of TikTok: How It Overtook Instagram To Become The World's Number One Downloader

To put that into context, TikTok had 1.6 billion users in 2022. The case of TikTok is definitely an underdog story, as it quickly became an international sensation and dominated the market.

TikTok overtook Instagram to become the world's number one downloader app

So how did the relative newcomer overtake one of the internet’s stalwarts? To understand the magnitude of TikTok’s success, one must delve into its winning formula. TikTok is renowned for its simplistic interface and a wide array of content. Unlike Instagram, TikTok also offers a variety of creative tools for users to express themselves further, ranging from video editing to special effects. The app also encourages creativity by allowing users to repost and react to content created by others, generating a thriving creative community. Such features have led to infectious creativity, allowing TikTok to become a genuine source for a variety of content and videos.

Another factor is its focus on monetization. It generated $9.5 billion in transactions worldwide in 2022, up 2x year-on-year. What’s more, advertising on the app skyrocketed in 2022, as many companies saw it as an ideal platform to reach out to younger customers.

The surge in TikTok’s popularity is also linked to its accessibility to brands, with the ability to incorporate sponsored content, ads, and influencer posts. The brand collaborations have been pivotal to TikTok’s success, with the app offering a variety of ways to reach users. Add to that the wide availability of influencers, and it’s easy to see why companies prefer to collaborate with the platform.

It’s inevitable to mention the uncertainty of TikTok’s future. To recap, the app has had a bevy of instances of censorship, data hacks, and accusations of electoral interference.

It doesn’t take a genius to figure out what’s really behind the US pressure on TikTok.

  • The five-hour US Congress hearing revealed that TikTok’s moderation policies were inconsistent, raising concerns about the potential for censorship and political bias. Show Chu stated that ByteDance is neither owned nor controlled by the Chinese authorities, but this is untrue, as ByteDance is de facto under the supervision of the Chinese government. This raises concerns about the company’s ability to operate independently and without interference from the Chinese authorities. The American establishment wants people to believe Silicon Valley’s tech is trustworthy, but the privacy and security of users’ data are not strong. Banning TikTok would make Mark Zuckerberg and Sundar Pichai’s lives easier.

Read more related topics:

Disclaimer

In line with the Trust Project guidelines, please note that the information provided on this page is not intended to be and should not be interpreted as legal, tax, investment, financial, or any other form of advice. It is important to only invest what you can afford to lose and to seek independent financial advice if you have any doubts. For further information, we suggest referring to the terms and conditions as well as the help and support pages provided by the issuer or advertiser. MetaversePost is committed to accurate, unbiased reporting, but market conditions are subject to change without notice.

About The Author

Damir is the team leader, product manager, and editor at Metaverse Post, covering topics such as AI/ML, AGI, LLMs, Metaverse, and Web3-related fields. His articles attract a massive audience of over a million users every month. He appears to be an expert with 10 years of experience in SEO and digital marketing. Damir has been mentioned in Mashable, Wired, Cointelegraph, The New Yorker, Inside.com, Entrepreneur, BeInCrypto, and other publications. He travels between the UAE, Turkey, Russia, and the CIS as a digital nomad. Damir earned a bachelor's degree in physics, which he believes has given him the critical thinking skills needed to be successful in the ever-changing landscape of the internet.聽

More articles
Damir Yalalov
Damir Yalalov

Damir is the team leader, product manager, and editor at Metaverse Post, covering topics such as AI/ML, AGI, LLMs, Metaverse, and Web3-related fields. His articles attract a massive audience of over a million users every month. He appears to be an expert with 10 years of experience in SEO and digital marketing. Damir has been mentioned in Mashable, Wired, Cointelegraph, The New Yorker, Inside.com, Entrepreneur, BeInCrypto, and other publications. He travels between the UAE, Turkey, Russia, and the CIS as a digital nomad. Damir earned a bachelor's degree in physics, which he believes has given him the critical thinking skills needed to be successful in the ever-changing landscape of the internet.聽

Hot Stories
Join Our Newsletter.
Latest News

Web3 Fundraising Report Q3 2023: A Overview of Evolving Trends and Strategies

In this report, we explore all the trends in the AI, crypto and web3 sectors and identify ...

Know More

Virtual Reality Superior Than Video Conferencing for Remote Work Collaboration: PWC Report

In today’s modern era of remote work, the traditional landscape of digital meetings and workshops is undergoing ...

Know More
Join Our Innovative Tech Community
Read More
Read more
Chainlink (LINK) Announces Stacking Mechanism v0.2 Upgrade to Improve Network Functionality
Markets News Report
Chainlink (LINK) Announces Stacking Mechanism v0.2 Upgrade to Improve Network Functionality
November 30, 2023
Seraph Studio Launches ARPG Web3 Game ‘SERAPH: In The Darkness’ on Arbitrum One
Business News Report
Seraph Studio Launches ARPG Web3 Game ‘SERAPH: In The Darkness’ on Arbitrum One
November 30, 2023
NASA and IBM Partner to Develop Geospatial AI for Weather Prediction
News Report Technology
NASA and IBM Partner to Develop Geospatial AI for Weather Prediction
November 30, 2023
AntPool to Refund Record $3 Million Bitcoin Transaction Fee After User Error
News Report
AntPool to Refund Record $3 Million Bitcoin Transaction Fee After User Error
November 30, 2023
What You
Need to Know

Subscribe To Our Newsletter.
Daily search marketing tidbits for savvy pros.