STO: A beginner’s guide on launching a security token offering

In Brief

This could be a piece of property, a company share, or anything else that has value.

You will also need to disclose information about your STO to potential investors.


The Trust Project is a worldwide group of news organizations working to establish transparency standards.

Security token offerings (STOs) have been gaining popularity in recent years as a way to raise capital for businesses and projects. STOs are similar to initial coin offerings (ICOs), but rather than offering tokens that are not backed by anything, STOs offer tokens that are backed by some sort of asset.

Security Token Offering

A security token could be backed by a property, a company share, or anything else that has value. STOs are often seen as a more regulated and safer way to raise money than ICOs, which have been plagued by scams and fraud.

If you’re thinking of launching an STO, there are a few things you need to know. In this guide, we’ll walk you through the basics of STOs, including how they work and what you need to do to launch one.

What is a security token offering?

STO

A security token offering (STO) is a type of fundraising event in which businesses or projects sell tokens that are backed by some sort of asset. The asset could be anything of value, such as a property, a company share, or another type of asset. 

STOs became popular in 2017 after the U.S. Securities and Exchange Commission (SEC) issued a report stating that some ICOs may be considered securities and, therefore, subject to federal securities laws. The SEC’s report led many businesses to launch STOs instead of ICOs.

STOs are regulated by the SEC, which means that businesses must comply with certain rules and regulations when launching an STO. For example, businesses must disclose information about their STO to the SEC and potential investors. STOs are also subject to state securities laws, which vary from state to state.

How does an STO work?

How STO work

Businesses or projects that want to launch an STO first need to identify an asset that can be used to back the tokens. The asset could be anything of value, such as a piece of property, a company share, or another type of asset. Once the asset is identified, the business or project will need to create a token that represents the asset.

The token will be sold to investors during the STO. The proceeds from the STO will be used to fund the business or project. STO investors will receive tokens that represent the asset that was used to back the STO. These tokens can then be traded on secondary markets, such as cryptocurrency exchanges.

What are the benefits of an STO?

STOs offer a number of benefits over traditional Initial Public Offerings (IPOs) and ICOs. We’ve already discussed that STOs are considered safer than ICOs, but they also offer some advantages over IPOs, such as a lower cost of entry and a wider pool of potential investors.

STOs also have the potential to create a more liquid market for the underlying asset. For example, if a business launches an STO for a piece of property, the STO tokens can be traded on secondary markets. This could create a market for the property that didn’t previously exist.

What are the risks of an STO?

STOs do come with some risks. First, STOs are subject to securities laws, which means that businesses must comply with a complex and ever-changing regulatory environment. This can be costly and time-consuming.

Second, STOs are a new and relatively untested investment product. There is no guarantee that STO tokens will hold their value or that secondary markets will develop for STO assets.

Finally, STOs are a relatively new phenomenon, and it is unclear how they will evolve over time. It is possible that STOs could be subject to greater regulation in the future, which could limit their usefulness as a fundraising tool.

How do I launch an STO?

How to launch

If you’re thinking of launching an STO, there are a few things you need to do. First, you will need to identify an asset that can be used to back the STO. Next, you will need to create a token that represents the asset. The token will be sold to investors during the STO, and the proceeds will be used to fund your business or project.

Once you have created your STO token, you will need to register it with the SEC. You will also need to disclose information about your STO to potential investors. STOs are also subject to state securities laws, which vary from state to state.

Finally, you will need to find investors for your STO. STOs typically target accredited investors, such as venture capitalists, hedge funds, and wealthy individuals. You can also reach out to potential STO investors through online platforms, such as TokenData and tZERO.

What are the costs of launching an STO?

The costs of launching an STO can vary depending on a number of factors, such as the type of asset being used to back the STO and the size of the STO. However, STOs typically cost less than traditional IPOs.

STOs can also be a more cost-effective way to raise money than ICOs. ICOs often require businesses to spend large sums of money on marketing and advertising. As they are subject to securities laws and so businesses need to disclose information about their STO to potential investors, STOs avoid some of the marketing costs associated with ICOs.

Conclusion

STOs are a new and relatively untested way of raising money. They offer some advantages over other methods, such as IPOs and ICOs, but they also come with some risks. STOs are subject to securities laws, which can be costly and time-consuming to comply with.

Related articles:

Disclaimer

Any data, text, or other content on this page is provided as general market information and not as investment advice. Past performance is not necessarily an indicator of future results.

Ken Gitonga

Ken Gitonga is passionate about writing. His work involves writing crypto articles on SEO, TAs, News writing, Web3 articles, crypto price prediction, and white paper drafting. Ken is a content writer and marketer. He has worked in the SEO and content marketing industries for over 3 years and has helped businesses grow their online presence and traffic.

Follow Author

More Articles