In Brief
Shutterstock is the first AI image generator that compensates contributors for their roles in the development of generative AI models.
The company’s Contributor Fund will also pay ongoing royalties for future revenue associated with AI-generated content which has been generated and licensed directly on the platform.
The Trust Project is a worldwide group of news organizations working to establish transparency standards.
Shutterstock is the first AI image generator on the market that compensates contributors for their roles in the generative AI process. Through the Shutterstock Contributor Fund, the company directly compensates Shutterstock contributors when their content is used to develop generative models.

The Shutterstock Contributor Fund will also pay ongoing royalties to contributors for future revenue associated with AI-generated content which has been generated and licensed directly on the Shutterstock platform. This is part of our commitment to responsible AI.
For artists who have contributed to the development of generative AI models, this is a major breakthrough. Not only will they be compensated for their work in the development process, but they will also receive ongoing royalties for any content that is generated using their contributions. This is a major step forward for the art community and will help to ensure that AI-generated content is produced responsibly and with respect for the artists who contribute to its development.

Shutterstock, a global leader in royalty-free stock images, vectors, and videos, has introduced a new AI art generator to assist users in creating original artwork. The AI art generator, created in conjunction with Meta, allows users to create four images that can be licensed for usage.
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