Business News Report SMW
June 05, 2023

Puma Teases Fans With Upcoming Web3 Initiative

In Brief

Puma teases fans with its upcoming web3 experience, Black Station.

The virtual venue will launch on June 13.

In addition, Puma will release limited-edition physical and digital items. 

German sportswear giant Puma will release a new web3 experience on June 13, dubbed Black Station. The company has shared the news on its Discord server and its Twitter page dedicated to web3 initiatives. 

According to the brand’s Twitter page, the virtual space will host bespoke digital experiences. The virtual world will feature an “ethereal city above the clouds” dubbed Unkai. When visiting the space, individuals may fly through the cityscape and experience a digital world unlike any other. 

In addition to the experience itself, Puma will release limited-edition physical and digital items. However, the company has shared no details of the drop yet.

“There is a whole world to explore alongside limited edition physical and digital products you have to see to believe,” writes the company in a tweet

Puma teases fans with upcoming web3 initiative, Black Station

Notably, this is not the first web3 initiative introduced by Puma. The brand launched its virtual space Black Station in September 2022. The 3D spatial playground currently features a futuristic lobby and three rooms that host immersive virtual fashion shows. 

The metaverse venue aims to connect existing and potential consumers with the brand’s web3 activations, including ones that will come in the next years.

Puma is not the only sportswear brand to release web3 initiatives. In November 2022, Nike launched its web3 platform called .SWOOSH. Since then, the company has collaborated with RTFKT, developed a Footbellverse dubbed “NIKELAND,” and introduced its first NFT collection

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About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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