Business News Report
February 13, 2023

Probably Nothing Partners With Jarritos to Launch Valentine’s Day NFTs

In Brief

Jeremy Fall’s web3 project Probably Nothing partners with Jarritos to launch a Valentine’s Day NFT collection

The minting will be available for 48 hours on the NFT marketplace OpenSea

After the purchase, holders will have 48 hours to burn the tokens and redeem them for exclusive physical items

Jeremy Fall’s web3 project Probably Nothing partners with Mexican soda brand Jarritos to launch a Valentine’s Day NFT collection. Dubbed “fourteen-twenty-three,” it will include 14 artworks inspired by traditional Mexican culture and the colors of Jarritos’ nostalgic soda flavors.

The drop will be available on February 14 for 48 hours on the NFT marketplace OpenSea. The tokens will go for 0.03 ETH each (approximately $44 at the time of writing). 

After the mint, NFT holders will have two days to burn the tokens and redeem exclusive physical collectibles. Individuals will have a chance to win a Jarritos x Probably Nothing jacket, 3d-printed Jarritos x Probably Nothing Alebrije figurines, or museum-quality physical prints featuring selected NFT artworks. It’s worth noting that holders who will not burn the NFTs will not get access to any additional utility.

Jarritos is very advanced in terms of web3 marketing. The soda brand owns a “jarritos.eth” Ethereum name service domain, promotes NFTs on its Twitter page and has a Discord channel dedicated to NFT releases and other web3 initiatives. 

Jarritos is not the first food company to launch a web3 initiative. In August 2022, American fast food chain Taco Bell introduced a metaverse wedding package. At the beginning of this year, McDonald’s released a Lunar New Year campaign in the metaverse, and cookie brand Oreo created a metaverse experience with games and prizes.

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About The Author

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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Valeria Goncharenko
Valeria Goncharenko

Valeria is a reporter for Metaverse Post. She focuses on fundraises, AI, metaverse, digital fashion, NFTs, and everything web3-related. Valeria has a Master’s degree in Public Communications and is getting her second Major in International Business Management. She dedicates her free time to photography and fashion styling. At the age of 13, Valeria created her first fashion-focused blog, which developed her passion for journalism and style. She is based in northern Italy and often works remotely from different European cities. You can contact her at [email protected]

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